Customer Program Manager

Job Summary:

A Customer Program Manager will lead the development and execution of customer engagement programs that enhance retention, participation, and brand loyalty. This role plays a key part in creating meaningful and data-driven interactions across the Customer Data & Engagement Platform (CDEP) and through strategic partnerships within the Gokongwei Group (GG) ecosystem and beyond.

The position involves managing institutionalized programs, conceptualizing co-branded campaigns, and leveraging insights from customer data to optimize engagement strategies. The Customer Program Manager will collaborate closely with BU Marketing teams, Go Rewards, CDEP, IT, and Analytics to ensure alignment with business objectives and deliver impactful customer experiences.

Key responsibilities include:

• Managing strategic partnerships within the GG ecosystem and onboarding external partners to expand customer reach and value
• Developing co-branded initiatives and engagement campaigns to increase participation and drive loyalty
• Overseeing the planning, execution, and performance tracking of customer programs using CDEP insights
• Continuously optimizing programs based on customer feedback, metrics, and industry trends
• Collaborating cross-functionally with internal teams to align efforts and ensure seamless customer engagement
• Maintaining integrated program strategies that support customer retention and brand alignment

This role is ideal for a results-driven marketing professional with experience in campaign management and ecosystem engagement, who can lead cross-functional initiatives that deliver measurable value and strengthen customer relationships.