Yamaha employees are committed to helping everyone progress, express and connect through music and sound. We offer innovative, finely crafted and award-winning products for the entire journey. As the world’s largest musical instrument manufacturer, we are known for our quality, customer service and innovation.
Yamaha is seeking a temporary Customer Insights Manager to help maximize business intelligence by uncovering key customer, market, and cultural insights
Key Accountabilities Include
• Ensures the accuracy, effectiveness, and relevancy in research data management, analysis, and reporting
• Designs and develops the customer, culture, and marketing research and analysis to meet team needs
• Ensures and drives team strategies to instill understanding of insights and analytics
• Evaluates and critiques research capabilities to align with industry best practices and drives toward to a data driven organization
Primary Responsibilities Include
• Leads, designs, and manages project across all phases of research process – including needs identification, methodology design, survey design, cross-functional management, data mining, analysis, and presentation
• Analyzes relevant data and interpret into meaningful insights. Translates into recommended actionable insights that meet the objectives
• Develops and designs research for complex research objectives. Generates ideas and hypothesis and uses a wide range of research approaches and analytical tools
• Leads the charge in identifying relevant macro and micro cultural and consumer trends. Incorporating primary research learnings and curate a presentation to inform and drives a data-centric organizational mindset
• Integrates best research and data management practices into the organization’s processes
Core Functional Competencies
• Business Foresight: Deliver insight and recommendations based on analytic models and reports to drive competitive advantage, optimized costs and lower risks
• Customer Insights: Ability to understand and interpret customer data, behaviors, and feedback into conclusions that can be used to make marketing decisions
• Data Storytelling: Practice of building a compelling narrative around a set of data and its accompanying visualizations to convey meaning
• Market Understanding: Knowledge of market and Yamaha's position in it, as well as prospective customer base
• Project Management (Account Services): Plan, organize, and manage tasks and resources to bring about successful completion of a specific project
• Research: Systematically gather information and analyze data to gain insight and determine a path forward
• Statistics & Analytics: Science of the study and manipulation of data, including ways to gather, review, analyze and draw conclusions from data
Qualifications
Ideal
• BA/BS Degree in Marketing Research, Psychology, Sociology, Business Analytics, Behavioral Economics, Cultural Anthropology, Cognitive Science, or related field
• Advanced experience in marketing research and/or consumer insights role
• Advanced with various research methodologies and applications
• Extensive experience writing and programming surveys, synthesizing data from multiple sources into actionable insights
• Fluent in analyzing and synthesizing data with analytical software (Q, SPSS, STAT, R, etc.) and with MS Office suites
• Extensive experience and success with handling multiple projects and adapting to shifting priorities
• Extensive experience with presentation/data visualization skills
Preferred
• Master’s degree or higher (in subjects stated above)
• Moderator experience or equivalent training (i.e. RIVA, etc.)
• Advanced experience working with social analytical platforms (Sprinklr, Netbase, etc.)
• Proficient with video editing programs and/or creative programs (iMovie, Adobe Suite, etc.)
• 3+ years' experience in marketing research and/or consumer insights role
Here’s What Our Partner (TargetCW Temp Agency) offers for long-term temporary full-time status
Compensation