CRM_Campaign and Segment Management Associate

Are you ready to be a part of this journey?

Mavi, incorporated in 1991 in Istanbul, is recognized as a highly successful global lifestyle brand, rooted in 40 years of denim expertise. Mavi has been publicly traded since 2017 and has a presence in 34 countries, including Turkiye, the USA, Canada, Germany, and Russia, selling its products through approximately ~4,000 points, including 471 Mavi shops.

Mavi’s trusted brand image translates into high quality and strong pricing power with products positioned between the upper end of the core and the premium segments of the ready-to-wear market. Perfect Fit philosophy guides Mavi in designing jeans that perfectly fit its customers’ lifestyles, body types, and quality expectations. Mavi ranks among the world’s leading premium denim brands and stands apart as the preferred lifestyle brand across female and male consumer segments.

Here’s what you need to know:

We are looking for an "CRM Campaign and Segment Management Associate" who will work under the in our Global Marketing department, within CRM team.

What will be expected of you in this role?

Regularly evaluate the performance of marketing channels, analyzing reports to optimize ongoing and future marketing effort,

Plan and execute effective marketing campaigns tailored to target audiences—including planning, setup, launch, and post-campaign analysis,

Collaborate closely with cross-functional teams to deliver more efficient and impactful CRM initiatives,

Support acquisition, retention, and re-engagement goals in line with Mavi objectives,

Identifying target customer segments of Mavi based on characteristics and needs, analyze segments and develop strategies for each segment,

Coordinate projects with the IT department and third-party vendors to enhance CRM capabilities,

Support both new and existing loyalty programs by developing campaign ideas based on customer needs and behavior insights.

Why you?

Bachelor’s degree or higher in Marketing, Business, or a related field.

2–5 years of experience in segment and campaign management, particularly in SMS, Email, or Push marketing, with hands-on experience using multichannel marketing platforms.

Excellent verbal and written communication skills in English.

Proven ability to manage multiple projects and competing priorities effectively.

Analytical thinker with a customer-focused and creative mindset. Strong planning skills and a result-oriented approach.

Strong interpersonal and communication skills, with the ability to work collaboratively across departments.

You might be the team member we are looking for!

We can’t wait to meet unique, creative thinking, productive and innovative candidates, who match Mavi’s brand spirit and closely follow fashion and global trends.

*Driven by our “All Blue. All Better. For All.” strategy and empowered by our people-centric Mavi culture, we create a work environment where human rights are respected and diversity and differences are embraced. We promote gender equality and commit to equal opportunity in all our recruitment processes. In line with our Diversity and Inclusion Policy, we select and recruit employees based on their professional competencies and qualifications, regardless of their age, gender, sexual orientation, race, skin color, language, religious belief, spiritual and political ideology, ethnicity, economic status and health condition, disability, physical appearance, lifestyle and what they wear and support them in unlocking their potential.