Job Title: CRM & Salesforce Marketing Cloud (SFMC) Manager

Location: Bangalore

About the Role:

We’re looking for a highly skilled CRM & SFMC Manager to drive audience engagement and activation. This role will be pivotal in executing localized CRM strategies, optimizing customer journeys, and ensuring data-driven decision-making through Salesforce Marketing Cloud (SFMC). If you’re a CRM expert with a passion for audience segmentation and automation, we want to hear from you.

Key Responsibilities:

• Develop and execute a robust CRM strategy using Salesforce Marketing Cloud (SFMC), including email and mobile campaigns.
• Build and optimize audience segmentation, ensuring hyper-targeted communication.
• Design and implement customer journeys and automated workflows within SFMC.
• Create high-quality email templates and campaign assets in collaboration with content teams.
• Conduct in-depth data analysis and insights reporting to refine strategy and maximize engagement.
• Ensure seamless integration of lead generation and subscriber acquisition with SFMC.
• Maintain real-time performance tracking and reporting, ensuring quick resolutions to any CRM or lead generation issues.

What We’re Looking For:

• 3-5+ years experience in CRM, email marketing, or digital marketing roles.
• Expertise in Salesforce Marketing Cloud (SFMC) – including journey building, automation, and analytics.
• Strong knowledge of audience segmentation and personalization strategies.
• Experience in lead generation campaigns and subscriber management.
• Ability to analyze customer behaviors and trends, translating them into high-impact CRM strategies.
• Strong problem-solving skills with a proactive approach to issue resolution.
• Previous experience in the beverage, hospitality, or FMCG industries is a plus.

Why Join Us?

• Work with a global brand and directly impact audience engagement.
• Be at the forefront of CRM innovation.
• Collaborate with a dynamic team in a fast-paced, creative environment.
• Competitive salary, benefits, and career growth opportunities.

How to Apply:

If you're ready to take on this exciting challenge, apply now with your resume and a brief cover letter highlighting your experience with CRM, audience segmentation, and SFMC.