BettingJobs is working with an established operator with focus on the Portuguese market, now seeking to expand their Porto office with a proactive CRM Executive.

What you will do:

• Create and manage CRM campaigns, including communications via Email, SMS, Push

notifications, and Inbox.

• Manage and segment the customer database.
• Analyze and optimize campaigns to improve conversion and retention.
• Create automated communication cycles for conversion and reactivation;- Collaborate with other departments to ensure CRM strategy effectiveness.
• Come up with creative CRM ideas with focus on online Casino and Sportsbook product.

What we are looking for:

• Higher education in Marketing, Management Information Systems, Engineering, or similar fields;
• Minimum of 2 years' experience in CRM roles;
• Knowledge of conversion, retention, and reactivation indicators;
• Analytical and critical thinking skills to evaluate results;
• Advanced proficiency in Excel;
• Experience in web product management (valued);
• Experience in the Gaming sector (valued);- Knowledge of IMS tools.