We are seeking a Senior CRM Specialist to support the execution of cross-channel communications for our up-and-coming e-commerce platform. The role focuses on driving platform retention, engagement, and usage metrics through channels such as push notifications, email, and in-browser messages.

Reporting Structure

The Senior CRM Specialist will report directly to the CRM Manager and collaborate closely with in-house marketing, product, and creative teams.

Key Responsibilities

• Collaborate with cross-functional teams (Product, Marketing, Creative, Tech) to develop effective go-to-market strategies.
• Assist the CRM Manager in planning and executing CRM and campaign programs.
• Manage end-to-end segmentation, automation, optimization, evaluation, and reporting of the user lifecycle.
• Drive platform retention, loyalty, engagement, and usage metrics (e.g., DAU/MAU, purchases).
• Analyze and enhance CRM initiatives through A/B testing.

Requirements

• Minimum of 3 years of experience in growth, marketing, CRM, or business analytics roles.
• Familiarity with CRM software (e.g., Braze, Hubspot, Salesforce) is required.
• Strong knowledge of digital assets, trading, and derivatives.
• Interest in and familiarity with financial news is preferred.
• Proficient in delivering campaigns and managing automation with rigorous A/B testing.
• Excellent command of English; Mandarin proficiency is a plus.
• Exceptional project management and communication skills.
• Demonstrates a strong sense of ownership, responsibility, and commitment.

Skills and Competencies

• Deep understanding of the company’s product and ability to identify consumer touchpoints.
• Ability to propose actionable solutions to meet customer needs.
• Highly organized and detail-oriented.
• Capable of managing multiple projects simultaneously.