Expectations:

The CRM Developer will look after the development, implementation, and maintenance of

CRM/CDP/Marketing Automation platforms for new and existing clients. This role will also

play a key role in custom developments and handling automated marketing

communications. The ideal candidate should possess strong communication skills and the

ability to collaborate with both internal teams and external teams.

Experience required:

3-5 years in a CRM Development Executive or similar roles

Responsibilities:

● Manage and assist in the implementation of CRM systems for new clients.

● Oversee the maintenance of CRM systems for existing clients

● Plan and execute custom development requirements such as chatbots,

middlewares, API development and integrations

● Collaborate with internal teams and clients to ensure projects are

continuously aligned with business objectives

● Manage and assist the internal team for set up of custom platforms and

solutions

● Identify opportunities for improving client strategy based on BAU activities

and insights.

● Manage and assist in the implementation of marketing workflows using

CRM/CDP/MA platforms

● Coordinate with internal business verticals, including Operations, Finance

and Business Development teams

● Liaise with external stakeholders such as clients and vendors

Key requirements:

● Bachelor's degree in Technology, or a related field.

● Prior experience in working with MarTech or CRM-specific projects

● Certification in Salesforce CRM would be an added advantage

● Strong understanding of CRM/CDP/MA platforms (like Zoho, Salesforce, HubSpot,

CleverTap etc.)

● Good understanding of API integrations and middlewares or backend Languages

like (node.js/python)

● Excellent project management skills and the ability to manage multiple projects

simultaneously

● Strong analytical skills to derive actionable insights from data

● Excellent communication and interpersonal skills.

● Prior experience in WhatsApp marketing can be beneficial

● Detail-oriented and able to bring innovative changes/improvements in existing

processes

● Ability to collaborate effectively with cross-functional teams.

● Strong organisational skills with the ability to prioritise tasks.

Skills required:

● HTML/CSS/Javascript

● SQL/MongoDB

● Backend development using NodeJS or any other programming language

● Deluge scripting is good to have.

● Rest API development and integration knowledge