Position: CRM Business Analyst Contract Opportunity via Clover Consulting (a Myticas Company)

Position Details

• Location: Grand Rapids, MI
• Duration: 8+ months with likely extensions
• Work Type: Hybrid (4 days onsite required)
• Note: Not eligible for sponsorship

Position Overview Seeking an experienced CRM Business Analyst to join the North American CRM team, focusing on marketing automation strategies and data-driven decision making for lead generation, sales optimization, and customer retention.

Required Qualifications

• BA/BS in:
• Computer Science/Engineering
• Statistics
• Mathematics
• Analytics
• Related field
• 8+ years experience in:
• Digital Marketing
• eCommerce
• CRM analytics
• Data analysis expertise:
• Tableau
• Power BI
• Google Data Studio
• SQL proficiency with GCP BigQuery

Core Responsibilities

Strategic Analysis

• Define audience segmentation data needs
• Determine campaign triggers
• Validate campaign execution data
• Analyze customer trends
• Recommend CRM improvements

Cross-functional Collaboration

• Liaison between:
• Marketing
• Technology
• Corporate Data Foundations
• Stakeholder engagement
• Requirements gathering
• Development team coordination

Technical Implementation

• Bloomreach scenario development
• Campaign Blueprint creation
• Data verification testing
• Field-level data mapping
• Data transformation oversight

Technical Skills

• SaaS marketing platforms (Bloomreach preferred)
• Data pipeline construction
• Multiple source data consolidation
• Data structure expertise
• SQL querying

Professional Competencies

• Creative problem-solving
• Analytical thinking
• Revenue attribution understanding
• Visual storytelling
• Leadership communication
• Self-direction
• Organizational skills

Career Level Expectations

• Technical expert status
• Strategic program ownership
• High-impact project leadership
• Best practices coaching
• Independent operation

About the Team The North American CRM team specializes in developing and implementing marketing strategies using automation software to enhance:

• Lead generation
• Sales performance
• Business owner retention
• Customer loyalty
• Team productivity

This position offers an opportunity to drive CRM strategy while working with cutting-edge marketing automation tools. The ideal candidate will combine strong technical expertise with business acumen and strategic thinking.