Requisition ID: 188658

Career Group: Corporate Office Careers

Job Category: Creative Integration

Travel Requirements: 0 - 10%

Job Type: Full-Time

Country: Canada (CA)

Province: Ontario; Alberta; Nova Scotia

City: Mississauga, Calgary, Stellarton

Location: Tahoe Office, Calgary Office, Foord St. Office

Embark on a rewarding career with Sobeys Inc., celebrated among Canada’s Top 100 employers, where your talents contribute to our commitment to excellence and community impact.

Our family of 128,000 employees and franchise affiliates share a collective passion for delivering exceptional shopping experiences and amazing food to all our customers. Our mission is to nurture the things that make life better – great experiences, families, communities, and our employees. We are a family nurturing families.

A proudly Canadian company, we started in a small town in Nova Scotia but we are now in communities of all sizes across this great country. With over 1,600 stores in all 10 provinces, you may know us as Sobeys, Safeway, IGA, Foodland, FreshCo, Thrifty Foods, Lawtons Drug Stores or another of our great banners but we are all one extended family.

Ready to Make an impact?

The Manager, Creative Integration will lead the development of full-funnel go-to-market strategies and execution across all marketing channels. They will work with a cross functional team of internal and external/agency partners to help bring campaign strategy to life for the consumer.

Here’s Where You’ll Be Focusing

• Lead integrated go-to-market plans that deliver against the customer journey priorities across all marketing touchpoints
• Maintain brand expression and standards and how they come to life across all touchpoints for banners in scope
• Work in partnership with Banner marketing teams to translate marketing strategies into creative go-to-market strategies
• Lead relationship with applicable creative agency and Internal agency
• Develop creative marketing briefs and lead the integrated marketing process with internal teams and agencies
• Oversee program integration across channels, negotiating activities between departments and execution for print, POS, social and digital
• Oversight of campaign and marketing material production requirements for all communication including flyer, POS and digital and social materials
• Lead the omni-channel campaign strategy to align to key program KPI’s by banner/region and work directly with channel leads around media performance
  
  

What You Have To Offer

• Minimum 8 years of experience in marketing, brand management, or integrated campaign development, preferably in a multi-channel or retail environment
• Proven ability to develop and execute full-funnel, omni-channel go-to-market strategies across print, digital, or social
• Strong experience collaborating with internal stakeholders and managing external creative agencies
• Skilled in writing creative briefs and leading integrated marketing processes from strategy through execution
• Solid understanding of brand management and ensuring consistent brand expression across all marketing touchpoints
• Excellent project management skills with the ability to handle multiple campaigns, timelines, and cross-functional teams
• Data-driven approach, with experience using campaign performance insights to optimize marketing strategies
  
  

At Sobeys we require our teammates to have the ability to adhere to a hybrid work model that requires your presence at one of our office locations at least three days per week. This requirement is integral to our commitment to team collaboration and the overall success of our office culture.

We offer a comprehensive Total Rewards package, which varies by role and designed to help our teammates to live better – physically, financially and emotionally.

Some websites share our job opportunities and may provide salary estimates without our knowledge. These estimates are based on similar jobs and postings for general comparison, but these numbers are not provided by our organization nor monitored for accuracy.

We will consider factors such as your working location, work experience and skills as well as internal equity, and market conditions to ensure the selected candidate is paid fairly and competitively. We look forward to discussing the specific compensation details relevant to this role with candidates who are selected to move forward in the recruitment process.

Our Total Rewards programs, for full-time teammates, goes well beyond your paycheque:

• Competitive Benefits Package, tailored to meet your needs, including health and dental coverage, life, short- and long-term disability insurance.
• Access to Virtual Health Care Platform and Employee and Family Assistance Program.
• A Retirement and Savings Plan that provides you with the opportunity to build and add value to your savings.
• A 10% in-store discount at our participating banners and access to a wide range of other discount programs, making your purchases more affordable.
• Learning and Development Resources to fuel your professional growth.
• Parental leave top-up
• Paid Vacation and Days-off
  
  

We are committed to accommodating applicants with disabilities throughout the hiring process and will work with applicants requesting accommodation at any stage of this process.