Who We Are

Imagine a world where your birthplace doesn’t limit your dreams. 🌍 That’s what Passage is here to create. We aren’t just a bridge of financial support; we connect families all around the world to life-changing opportunities. We believe in a future where deserving students can pursue their dreams & ambitions—even if their parents don’t have money.

Our mission is bold but simple: by 2030, we aim to dismantle the barriers preventing brilliant minds from accessing the opportunities they deserve. Starting with financial barriers, we’re offering loans to international students and refugees, helping them pursue better education in Canada and unlock a world of possibilities—not just for themselves, but for their families and future generations, too.

Admin: It’s important to note that we maintain an in-office working policy, and we require candidates to either reside in Toronto or be open to relocating to the area and committing to a five-day-a-week in-office schedule.

Who You Are

You’re a mission-driven, ambitious individual who wants to win by doing good. You’re passionately curious about the world, empathetic toward others, and driven to create meaningful impact. You love working with people across different cultures and have a knack for building strong, trusted relationships wherever you go. You’re not afraid of a problem and see it as an opportunity. You’re a builder.

You are a creative thinker with a deep understanding of social media culture and trends and you have the ability to balance creativity with strategic execution.

What You Will Do

• Content Production: Lead the creation of engaging digital content for all Passage accounts, including video, social media, and web. Oversee creation and production of major campaigns and …..
• Brand Engagement: Collaborate closely with the Growth team to produce content that aligns with Passage’s mission and resonates with our audience.
• Content Strategy: Develop and execute a digital content strategy that strengthens Passage’s cultural relevance, driving engagement and brand awareness.
• Team Collaboration: Work cross-functionally with other teams to deliver content that supports Passages overall business objectives.
• Reporting & Analysis: Track performance of digital content and make data-driven recommendations for improvement. Stay updated on the latest trends in digital marketing, international student recruitment and immigration policy.
  
  

Qualifications

• Proven experience growing social media channels for a B2C brand, or personally, ideally with a viewership of 50K+
• Video filming and editing skills
• Strong content creation skills across multiple genres and formats (short and longform video, social posts, marketing materials)
• Video Interviews
• Educational Content
• Video Product Demos
• Scroll stopping Content
• Ability to balance creativity with strategic execution
• Comfort with using AI tools, contractors, and external resources to scale output
  

Nice to Haves

• Fluency in additional languages—Spanish, Portuguese, Hindi, Tagalog, Vietnamese, Swahili, Arabic, French—enabling deeper connections with our global community.
• Experience thriving in a rapidly changing environment like a startup, with the adaptability to build processes from scratch and pivot as needed\
• Ready & willingness to travel internationally
• Personal connection to international education—maybe you were/are an international student or immigrant yourself.
  
  

Ready to join us?

We’re on a mission to make the world a fairer place, one student at a time. If you’re excited to work hard, innovate fearlessly, and collaborate with a high-energy team striving for global impact, we’d love to meet you.

Note: This role is based in Toronto, and requires a five-day-a-week in-office commitment. Applicants must be willing to relocate if they’re not already in the area.

Let’s help shape a future where every dream can thrive—no matter where it’s born.