П“„ Job Description

Title: Creative Content Director

Location: In-office (Hyderabad)

Salary: 75,000- 1.25l /month

Type: Full-time

Reporting to: Anand Gupta

ПŽ¯ Role Objective

To build and execute visually powerful, emotionally hooking, and luxury-aligned content (video + captions) that communicates the brand story across multiple platforms.

П“Œ Responsibilities

• Lead ideation and planning of all video content, especially reels.
• Write scripts, Instagram captions, hooks, and voiceover text.
• Give shoot direction to photographer/videographer team.
• Review and audit edits daily to ensure luxury-level output.
• Guide and maintain brand tone for Tarasri, NGO, gemstones, and Anand Gupta’s personal brand.
• Create weekly content schedules aligned with marketing strategy.
• Collaborate with the ad expert for performance hooks and trends.
  
  

Âœ… Must-Have Skills

• 5+ years in content direction for a luxury/lifestyle/visual brand.
• Strong storytelling ability (especially for Instagram/short-form).
• Experience managing photo/video teams on real shoots.
• Can personally review and write high-end, clear copy.
• Understanding of visual luxury — proportion, aesthetics, and emotional impact.
• Awareness of digital marketing trends and reels dynamics.