Job Summary

JOB DESCRIPTION

We are looking for a talented Corporate Social Media Marketing Manager to lead social media and content strategy with the ideation, production, editing, and scheduling of content for the enterprise and key Las Vegas destinations. This position will report to the Director of Social Strategy. This role is responsible for creating and assisting with organic content for the above listed brands and sub-brands within. This position is fully integrated within the corporate communications organization and will be exposed to the positioning of various Caesars Entertainment brands across multiple platforms.

Essential Job Functions

• Leads the social marketing strategy and execution for select Las Vegas properties inclusive of content creation, editing, and distribution across multiple platforms to grow audiences, awareness, and engagement.
• Co-leads content planning with Social Strategy Director and maintains editorial calendar to keep content fresh, accurate, and up-to-date.
• Audit and maintain standards/guidelines on brand tone, voice, and curation content mix content pillars to maintain consistency with ongoing content efforts.
• Develops actionable insights based on content analytics to drive ongoing optimization of social media strategy.
• Provides strategic support for enterprise-wide initiatives and campaigns to ensure that execution is best-in-class and engagement is authentic.
• Collaborates with other departments such as Marketing, F&B, Gaming, and other key players to produce and execute content.
• Complies with process and governance with the usage of social media publishing and analytics tools.
• Collaborates with internal production studio resources and coordinates deliverables to support ongoing social campaigns.
• Assists with moderation of UGC in line with Caesars Entertainment’s expectations and policies.
• Assists with influencer marketing initiatives that include identification, negotiation, and oversight of hosted experiences.
• Facilitates administrative duties for enterprises technology solutions such as Sprout Social and Meta Business Manager.
• Delivers work on or before deadline.
• Covers events and activations as needed.
• Must have a positive attitude and the flexibility to work with several departments and personalities at all levels of the organization.
  
  

Qualifications

• Bachelor’s degree in related field and/or equivalent work experience required
• Candidate should be self-motivated; detail orientated, and prioritize multiple tasks
• Excellent written skills with the ability to adapt and represent a variety of brand voices
• Other desired skills include time management skills, critical thinking, problem-solving, and presentation skills
• Adobe Photoshop and Lightroom experience is a plus
  
  

Physical, Mental And Environmental Demands

Must be able to maneuver to all areas of the casino, from property to property. Must be able to perform physical job duties of line employees in emergency situations. Must be able to respond calmly and make rational decisions when handling guest and employee conflicts. Must be able to work at a fast pace and in stressful situations. Must be able to read, write, speak and understand English. Must be able to respond to visual and oral cues.

About Us

At Caesars Entertainment, Inc., our Team Members create the extraordinary. We are the largest casino-entertainment company in the U.S. and one of the world's most diversified casino-entertainment providers. Since beginning in Reno, Nevada, in 1937, Caesars Entertainment has grown through the development of new resorts, expansions and acquisitions. Our resorts operate primarily under the Caesars®, Harrah's®, Horseshoe® and Eldorado® brand names. We focus on building loyalty and value with our guests through a combination of impeccable service, operational excellence and technological leadership. The company is committed to its Team Members, suppliers, communities and the environment through its PEOPLE PLANET PLAY framework.

Our Caesars family is driven by our Mission, Vision and Values. We take great pride in living these values – Together We Win, All In On Service and Blaze the Trail – every day. Our mission, “Create the Extraordinary”. Our vision, “Create spectacular worlds. That immerse, inspire and connect you. We don’t perform magic; we create it with excellence. #WeAreCaesars”. If you are ready to create some magic, we invite you to explore our dynamic, yet unique, career opportunities.