Crafting compelling and engaging brand messaging across various channels, including websites, social media, advertising campaigns, and marketing materials.
Qualifications
• Minimum 1-2 years of experience as a copywriter or a related field.
• Strong portfolio showcasing diverse writing styles and platforms.
• Excellent understanding of F&B and lifestyle marketing trends.
• Experience crafting compelling social media content for various platforms (Instagram, Facebook, etc.).
• Strong knowledge of SEO best practices is a plus.
• Ability to work independently and manage multiple projects simultaneously.
• Excellent communication, collaboration, and interpersonal skills.
Technical Skills
• Proficient in Microsoft Office Suite; Word, Excel, PowerPoint.
• Familiarity with content management systems (CMS) is a plus.
• Working knowledge of basic graphic design principles is a plus.
• Ability to structure copy effectively for different platforms and objectives (e.g. AIDA, PAS, etc).
• Proficiency in English Grammar and Indonesian EYD.
• Ability to gather relevant data, trends, and insights to inform & improve copy.
• Strong proofreading skills to ensure accuracy in all written content.
Soft Skills
• Strong work ethic and a dedication to high-quality work.
• Creative mindset with a passion for storytelling.
• Excellent attention to detail and a commitment to accuracy.
• Ability to meet deadlines and work effectively under pressure.
• Adaptable and willing to learn new things.
• Strong communication and collaboration skills.
• Team player with a positive and collaborative attitude.
Job Desc
• Develop and execute creative copy concepts for Ismaya Group's diverse brands, maintaining a consistent brand voice and tone.
• Collaborate with designers, marketing managers, and other stakeholders to ensure all messaging aligns with brand objectives and marketing strategies.
• Write persuasive and informative website copy, product descriptions, email marketing campaigns, and social media content.
• Conduct thorough research on target audiences, industry trends, and competitor messaging to inform copywriting strategies.
• Proofread and edit all copywriting materials to ensure accuracy, clarity, and adherence to brand guidelines.
• Stay up-to-date on the latest copywriting trends and best practices in the F&B and lifestyle industries.
• Brainstorm and develop creative content ideas to drive brand awareness and engagement.
• Analyze the performance of copywriting efforts and suggest improvements based on data insights.