We at Pine Labs are looking for those who share our core belief - “Every Day is Game Day”. We bring our best selves to work each day to realize our mission of enriching the world through the power of digital commerce and financial services

Role Purpose

We are hiring for the role of Copywriter – Copy & Communication. This role reports into the Associate Director: Creative & Communication. In your role, you'll be instrumental in advancing our mission by conceptualizing and executing cutting edge online & offline communication that drives business. You will be expected to showcase high level of creativity, ownership and deep understanding of consumer & business.

The responsibilities we entrust you with

• Conceptualize ideas that work: Showcase deep understanding of culture & customer to develop ideas that are not only creative but also effective. Have the ability to work independently crafting out of the box ideas that work.
• Partner with various teams: Work closely with product, design data and business teams to curate communication suitable for various touchpoints as well as stakeholders.
• Communicate and collaborate effectively: Show great partnership and attitude while dealing with internal and external teams. Work well with art teams to achieve the creative vision.
• Evaluate and elevate the creative output: Take ownership for own creative output and of the art team. Ensure that the next output is better than the previous one.
• Craft words that work: Leverage the power of words to encourage and entice various stakeholders to act. Drive growth through innovative concepts and creatives for digital and ATL campaigns, and for Social media.
• Experiment & up-skill: A growth mindset with an eagerness to learn, take on challenges and keep updating oneself and constantly increase quality of creative output is highly appreciated.

What matters in this role

• Relevant work experience: Work created across digital, film and print requirements and a rich portfolio that reflects it. Proficiency in making striking presentation decks, interest in and inclination to experiment with AI in the creative process would be highly valued.

• Years of work experience: 3-7 years of experience in Copywriting with Ad agency experience preferred.

• Qualification: A relevant Degree / Master’s Degree

• What we value in our people:
• You take the Shot: You decide fast and deliver right.
• You are the CEO of what you do: You show ownership and make things happen.
• You sign your work like an Artist: You create work that works, with passion and commitment and want to leave your mark creatively on the world.