Job Description

PURPOSE

The digital marketing coordinator is primarily responsible for executing marketing and communications programs, vendor relationship management, and review management for Morguard’s Residential portfolio, ensuring a high standard of program execution in support of defined business goals and objectives. Reporting to the Manager, Corporate Marketing, this role will also be responsible for managing additional web assets such as the corporate website and property sites for non-Residential properties.

Duties And Responsibilities

Marketing and Communications Programs

Collaborates with multi-suite residential business leaders and the corporate marketing team on the execution of marketing programs, ensuring consistent high standards are achieved. Manages performance metrics standards to demonstrate and measure the effectiveness of programs, events, campaigns and projects. Supports the rollout of national marketing programs in the residential business as required. Maintains awareness of industry trends and competitive landscape.

Content Creation

Works with business leaders and the corporate marketing team to deliver content for marketing and communications assets related to marketing programs across print, web, digital and social channels including, but not limited to, email marketing, content marketing, messaging and internal communications

Resident Communications

Works with multi-suite residential business leaders and the corporate marketing team to implement effective Resident communication programs to enhance tenant experience and engagement.

Creative services – Marketing Assets

Manages the production of custom marketing assets related to general programs, specific projects, including but not limited to brochures, flyers, advertisements, websites, email marketing, signage and electronic displays. Manages content and revises messaging as required. Ensures all marketing assets are delivered on time and aligned to Morguard’s market position and brand standards.

Web / Social / Digital Content Management

Proactively manages brand presence and timely content updates across multiple websites and social media channels using established content management platform, process and protocols. Manages a comprehensive social media strategy and create relevant content that can be shared by all residential properties. Manage and measure digital advertising campaigns and monitor competitive campaigns. Stays current on emerging digital marketing trends and platforms.

Metrics

Measures and report on the impact of marketing efforts. Employ web analytics, competitive research, and tenant insights to establish performance metrics to support recommended marketing spend.

Any other job-related duties and/or projects that may be assigned.

Travel to residential and office properties in the GTA as required.

Minimum Requirements

Skills, Knowledge, Experience and Education

• Bachelor’s degree in a related field (e.g. Marketing, Communications, Public Relations etc.) or equivalent experience
• 3 years related experience within the multi-suite residential real estate industry or related field
• Solid understanding of design principles (typography, color & composition)
• Demonstrated experience in all aspects of development, project management and implementation of communications programs across digital, social, web and traditional channels
• Strong knowledge of Yardi, Office 365, WordPress, SharePoint, social media and digital platforms
• Strong knowledge of SEO strategies and practices
• Proficiency in Adobe Photoshop, Adobe Acrobat Professional, Adobe Illustrator, Adobe InDesign is an asset
  
  

Core Competencies

• Strong relationship building and influencing skills, internally and externally, across all functions, and at all levels
• High level of initiative and enthusiasm
• A hands-on and can-do attitude, with attention to detail
• Ability to prioritize and meet tight deadlines
• Excellent communication skills, written and verbal
• An interest in and aptitude in technology
• Strong team player
• Excellent organizational and project management skills
  
  

About The Team

Morguard is a fully integrated real estate company. We own, manage and invest in high-quality, well-located, geographically diversified assets across North America. We have built our business with strong leadership and a proven management platform that have generated substantial, risk-adjusted returns – and significant long-term growth. With more than 40 years of experience and a dynamic team of 1,500 professionals, our commitment is to realize the potential of real estate through value creation and operational excellence.

We are committed to providing accessible employment practices that are in compliance with the Accessibility for Ontarians with Disabilities Act (AODA). If you require accommodation during any stage of the recruitment process, please notify Human Resources at [email protected] or 905 281-5967.