Who we are:

At JustCall, we’re transforming how businesses connect with customers, smarter, faster, and powered by AI. Our marketing team is at the heart of this mission, shaping stories that drive global impact.

If you’re a creative thinker who loves turning ideas into action and wants to build a brand that’s redefining communication, we want to hear from you.

Come grow with us, where innovation meets marketing magic.

About the role:

The CRO Specialist will be responsible for optimizing the performance of marketing funnels, landing pages, and website experiences to maximize conversions. This role requires a deep understanding of user behavior, data analysis, and A/B testing to identify opportunities and drive measurable growth. The ideal candidate will leverage their expertise in experimentation, UX design, and analytics to create high-impact solutions that improve the customer journey.

What you'll do:

• Analyze and optimize key touchpoints (e.g., landing pages, sign-up forms, checkout processes) to increase conversion rates.
• Design, implement, and analyze A/B and multivariate tests to validate hypotheses and improve user experience.
• Track key performance metrics (KPIs) such as conversion rates, bounce rates, CTR, and CAC using tools like Google Analytics, Tableau, Hubspot and provide actionable insights.
• Excel in meticulous planning, whether it’s setting up experiments, QAing tests, or documenting results. Your ability to manage multiple projects simultaneously ensures everything stays on track and nothing is overlooked.
• Run dynamic landing page optimization and personalized experiments to improve engagement and conversions.
• Monitor and refine the performance of ongoing optimization efforts, ensuring sustained improvements.
• Work with marketing, sales, and product teams to ensure optimization efforts align with overall business goals.
• Gather and analyze user feedback and behavior data to inform optimization strategies.

Qualifications:

• Education: Bachelor’s degree in marketing.
• Experience: 4+ years of experience, preferably from high growth B2B SaaS.
• Background: Proven experience as a CRO Expert, with a strong track record in optimizing conversion rates and user experiences across various digital platforms. Expertise in conducting A/B testing, multivariate testing, and personalized landing page experiments to drive significant improvements in key metrics.

Skills:

• Expertise in CRO principles, A/B testing tools (e.g., VWO, Optimizely), and web analytics (e.g., Google Analytics).
• Strong creative problem solving abilities to improve conversions and user experience.
• Detail oriented with the ability to manage multiple experiments simultaneously.
• Google Analytics and CXL Certifications are a plus.