The job requires TL- Content B2B/B2C to set goals/expectations, mentor and manage a team of content writers and Sr. content writers. The individual will also be responsible for delivering high-quality content for the company website + Client’s website, blogs, articles, whitepapers, eBooks, case studies, PR etc. Key Deliverables / Principal Accountabilities: · Create well-researched content on the allocated topics as part of the monthly calendar. · Incorporate the feedback received from Client and business owners, as necessary to improve content quality. · Keep proactive track of content performance based on Google Web Analytics in terms of the defined KPIs and take ownership of collating monthly/quarterly content performance reports for assigned product categories · Function as the primary touchpoint between content writers and business executives to maintain seamless delivery of content. · Manage day-to-day assignment and delivery of all tasks for Content Writers/Sr. Content Writers as per the defined quality standards and timelines. · Mentor team members including Content Writers, Sr. Writers and ATLs and nurture their technical and soft skills. Ecommerce Writing · Write compelling, informative, and keyword-rich product descriptions that highlight key features, benefits, and specifications. Public Relations Strategy: Develop and execute strategic PR plans to enhance the company s brand image and online reputation. Craft press releases, media pitches, and PR materials that effectively communicate company news, events, and achievements. Build and maintain relationships with journalists, media outlets, and influencers to secure coverage and promote positive press. Monitor online coverage and industry trends to identify and address potential PR opportunities and challenges. Brand Messaging and Consistency: Maintain a consistent brand voice and messaging across all content and PR materials. Collaborate with internal teams to develop key messaging for various campaigns and initiatives. Desired Candidate Profile (Qualification, Experience & Skills required): Desired Experience: · The ideal candidate should have minimum 3+ years of experience in writing · 1+ years in mentoring team of Content Writers/Sr. Content Writers. · Preferably, have a flair for technology and experience in building high-quality content for websites, blogs, articles, case studies, white papers, thought leadership content, e-books, etc. to help drive the marketing goals for Enterprise software and services business. · Experience/exposure to enterprise software businesses is highly preferred. Qualifications: Preferred B.Tech. (Computer Science) /BCA /MCA, with 9+Years (minimum 3 Years Team handling experience) in writing Information and Computer Technology (ICT)-related content. Key Skills: · Strong grasp on English language, usage, structure, styles, and writing principles to develop high quality, error-free and engaging content · Extensive experience of writing content to support marketing & sales of software and services · Technology blogging experience would be a key differentiator · Experience in writing for native US and UK audiences Job Type: Full-time Pay: ₹15,000.00 - ₹40,000.00 per month Benefits: Health insurance Provident Fund Schedule: Day shift Supplemental Pay: Performance bonus Language: Hindi (Preferred) English (Preferred) Work Location: In person