Job Location: Mumbai

Team: Marketing

Company Description

Zype is a lifestyle and financial well-being app for the youth out there. We are an energetic team with the right ingredients to build a successful company, backed by experienced professionals and a marquee private equity firm. We strongly believe in providing a work environment that nurtures knowledge and skills at an individual level and are on the path to launching big in the next few months.

If you’re looking for boosting your career by touching the lives of millions through your talent, Zype is surely your type.

Responsibilities

Website Content:

• Conduct research and develop engaging content for blogs, landing pages, feature articles, etc.
• Optimize content to align with SEO best practices and drive user engagement.
• Ensure content is engaging, educational, and adds value to the website audience.
• Collaborate with web developers and designers to ensure seamless integration of content on the website.
  
  

Social Media Copy

• Create shareable copy that suits the unique characteristics of different social media platforms.
• Collaborate with the design team to plan and execute content calendars.
  
  

Performance Marketing

• Develop copies for paid marketing campaigns with a focus on driving conversions.
• Conduct multivariate testing for ad copies and analyse performance metrics.
  
  

Content Strategy

• Develop and execute content strategies in collaboration with agencies and the internal marketing team.
• Analyse data and results to refine strategies for continuous improvement.
• Ensure brand consistency across all content formats and channels.
  
  

Qualifications & Skills

• Bachelor’s degree in marketing, communications, journalism, or a related field
• Previous experience as a content and copywriter across website, blogs, social media, and performance marketing (experience across all formats will be preferred but is not necessary)
• Experience in writing BFSI/Fintech content would be preferred
• Strong understanding of SEO principles and experience with keyword optimization
• Demonstrated ability to create compelling and effective copy that drives user engagement and conversions
• Excellent communication skills and ability to collaborate with cross-functional teams