Company Name: Matrixx Overseas Pvt ltd
Position: Content Writer
Location: Ernakulam
Responsibilities
1. Create compelling advertisements and marketing copy for our migration and education services.
2. Develop comprehensive client profiles and case studies highlighting successful migration journeys.
3. Write and design engaging newsletters with the latest immigration updates and success stories
4. Produce SEO-optimized blog posts on Australian and Canadian immigration policies, education opportunities, and lifestyle insights.
5. Research and create content about visa changes, policy updates, and education trends in target countries.
6. Develop content for social media campaigns to increase engagement and lead generation.
7. Craft email marketing campaigns targeting potential clients at different stages of their migration journey.
8. Ensure all content aligns with our brand voice and meets compliance requirements for immigration advice.
Qualifications
1. Bachelor's degree in Communications, Journalism, English, Marketing, or related field
2. 2 and above years of content writing experience, preferably in education, immigration, or related fields
3. Exceptional writing skills with strong attention to detail and accuracy
4. Demonstrated ability to translate complex immigration information into clear, accessible content.
5. Understanding of SEO principles and content optimization techniques
6. Familiarity with Australian and Canadian immigration systems and study abroad frameworks (preferred).
7. Experience in creating content for diverse platforms (blogs, social media, email, web)
8. Excellent research skills and ability to stay updated on immigration policy changes
9. Portfolio of published content that demonstrates versatility in writing styles
Required Skills
1. Outstanding written communication with perfect grammar and punctuation
2. Ability to adapt tone and style for different audiences and platforms
3. Strong research capabilities and fact-checking discipline
4. Proficiency with content management systems and basic HTML
5. Working knowledge of SEO best practices
6. Familiarity with Microsoft Office and Google Workspace
7. Experience with email marketing platforms and analytics tools
8. Basic graphic design skills for creating visually appealing newsletters (desired)