Who is Action Target?

Action Target has the creativity and drive to develop innovative new firearms training technology, the experience to properly apply that technology to solve today’s training problems, and the dedication to provide the best ongoing service and support in the industry!

What is in it for you?

• A pretty cool industry where you will get to work with and interact with some very unique and cool customers.
• Competitive wages- We look at the market to make sure we are paying our employees what they are worth!
• A chance to grow in a positive working environment with an outstanding team and make a difference
• Industry Perks- As a community of outdoor and shooting enthusiasts, we are passionate about our gear. Working with our industry partners we have obtained discounts for our employees on firearms, targets, optics, range passes, and many other products.
  
  

What will you be doing?

At Action Target, the Content Specialist’s primary role is to create and optimize diverse content that aligns with our strategic marketing goals. This position requires a proactive team member who will play a pivotal role in shaping our brand’s voice and visual identity across various platforms. The ideal candidate will be a versatile professional with a strong background in writing, content creation, and graphic design. Collaborating cross-functionally, you’ll ensure high-quality, brand-aligned communications that enhance audience engagement, strengthen community connections, and elevate our brand presence.

Some of your day-to-day tasks?

• Craft clear, engaging, and persuasive copy for a variety of purposes, including website content, blog posts, social media updates, press releases, email newsletters, etc.
• Edit and proofread content to ensure accuracy, clarity, and adherence to brand tone and style.
• Develop storytelling elements that resonate with our target audience and support brand messaging.
• Design visually appealing graphics for social media posts, website banners, email templates, and marketing collateral using tools like Adobe Creative Suite (Photoshop, Illustrator, InDesign).
• Partner with team members on content strategies to support short-term and long-term marketing goals, ensuring alignment with brand messaging.
• Ensure consistency and brand alignment across all touchpoints for Action Target’s internal and external communications.
• Collaborate with internal teams (e.g., marketing, engineering, operations, etc.) to produce best-in-class content and optimize customer experience.
• Monitor and analyze the performance of marketing content to inform optimization and future content strategies. Engage with marketing colleagues to measure the impact of campaigns and external communication efforts.
• Build and maintain a diverse library of content that attracts qualified audiences to our owned properties, including repurposed content across platforms for maximum reach.
• Update and create descriptive product/company manuals and guides for complex subjects, ensuring clear and concise communication.
• Conduct research on industry trends, competitors, and customer behavior to inform content strategy and identify new opportunities.
• Track and analyze content performance using analytics tools, reporting on KPIs and making data-driven adjustments to strategies for continuous improvement.
  
  

What do you need to be able to do?

• Bachelor’s degree in marketing, marketing, journalism, public relations, communications, graphic design, or a related field.
• 2-3 years of experience in a similar role, with a portfolio showcasing content creation, graphic design, and writing skills.
• Proficiency in graphic design software, including Adobe Creative Suite (Photoshop, Illustrator, InDesign).
• Strong storytelling skills with the ability to translate value propositions into compelling stories and targeted messaging.
• Proven track record of creating content with compelling hooks and calls to action, creating engagement and driving action within target audiences.
• Solid understanding of what makes effective content for both owned and earned channels and demonstrated track record of success executing effective content that meets organizational goals.
• An eye for high-quality design, imagery, and videography and how copy and design come together at best practice levels to drive impact.
• Basic understanding of SEO principles, keyword research, and content optimization for search engines when building content.
• Familiarity with analytics tools (e.g., Google Analytics) to assess content performance is a plus.
• Excellent written and verbal communication skills, with strong attention to detail and the ability to manage multiple projects simultaneously.
• Ability to collaborate effectively with cross-functional teams and external stakeholders.
• Experience writing for both B2B and B2C audiences in a professional capacity is a plus.
• Thrive in a challenging fast-paced work environment and enjoy being surrounded by incredible team members who will help you grow and do your best work
• Passion for the firearms industry.
  
  

Job Skills

• Hardworking
• Design and Adobe Creative Suite Experience
• Scripting and Storyboarding
• Copywriting
• Teamwork
• Active Listing
• Integrity
• Dependability
• Effective Communication
• Creativity
• Problem-solving
• Critical Thinking
• Adaptability-Flexibility
• Organization
• Willingness to learn
• Task Oriented
• Resourcefulness
• Conflict Resolution
  
  

Action Target is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. If you have a disability or special need that requires accommodation, please let us know.