You'll refine brand and product messaging while creating thought leadership content (reports, e-books, webinars, pedagogy guides, one-pagers, and use cases) that positions FeedbackFruits as a trusted voice in EdTech. This is a unique opportunity to scale a content function in a fast-growing EdTech company, shaping brand voice and market positioning.

Why is the position interesting for you?

• Strategic ownership: You thrive on shaping brand and product messaging in BTB and scaling a content function that drives growth.
• Measurable impact: You enjoy crafting content that engages audiences, accelerates pipeline growth and supports international expansion.
• Thought leadership: You’re passionate about positioning a company as an industry leader through high-quality content.
• Content leadership: You love leading internal and external contributors, creating impactful content at scale.
• Educational impact: You are inspired by the opportunity to create insightful content that educators, learning designers and educational leaders trust and value.
  
  

In this role, you’ll work closely with subject experts within GTM and product teams to align content with go-to-market strategies, demand generation and brand and product positioning.

We are a mission-driven scale-up, and we believe education is key to facing the future challenges of society and achieving our full potential as individuals. The success of today's education depends on teachers turning the flame of curiosity into lifelong learning and critical thinking. FeedbackFruits builds technology-supported learning activities to facilitate this transition in education.

Role Connection To Business Strategy

This role is key to scaling FeedbackFruits internationally, building a content engine that positions us as the go-to authority in pedagogy-driven learning design. Your work will engage educators, learning designers and education leaders—helping them find practical, research-backed insights while reinforcing FeedbackFruits as a trusted voice in EdTech.

🎯 About The Job

Content Strategy & Messaging (30% of your time)

• Develop and execute the global content strategy, ensuring alignment with demand generation, brand and product positioning and thought leadership in pedagogy-driven learning design.
• Own the yearly global content calendar to ensure consistency across channels, campaigns and target audiences.
• Shape and refine brand and product messaging, ensuring clarity and consistency.
• Lead and mentor internal and external contributors, ensuring quality and efficiency.
  
  

Content Creation & Production (40% of your time)

• Oversee the creation of high-quality content, reports, e-books, webinars, pedagogy guides, one-pagers, and use cases, that educate, inspire and equip educators, learning designers and educational leaders with valuable insights.
• Ensure content is optimized for SEO, aligns with industry best practices and maintains a consistent brand voice and product messaging.
• Build a scalable content production engine by developing workflows, guidelines and processes.
• Support the development of sales enablement content to help the GTM team engage and convert prospects
  
  

Content Distribution & Amplification (15% of your time)

• Collaborate with the marketing team to align content efforts with overarching campaign strategies. Provide insights and recommendations to enhance campaign performance and engagement.
• Leverage multi-channel distribution, including website, email, LinkedIn and other platforms, to maximize reach and impact.
• Mentor and guide content & social media specialist driving social content, community growth and engagement across platforms..
  
  

Performance Measurement & Optimization (15% of your time)

• Track content performance using key metrics such as organic traffic growth, MQL/SQL contribution, engagement rates and brand recognition.
• Refine content strategy based on data-driven insights, reporting monthly, quarterly, yearly to leadership and cross-functional teams.
• Continuously optimize content through testing, analytics and audience research.
  
  

Your Experience

Scale-ups provide phenomenal opportunities for growth, but they require adaptability and creativity. You will thrive if you are ready to bring strategic insight, initiative, and a data-driven approach to this role.

You Have

• 5+ years of experience in content marketing management in B2B SaaS, preferably in education or learning design-related fields.
• Proven ability to build and scale a content function, managing internal and external content contributors.
• Proven ability to drive demand generation and build thought leadership through content.
• Strong understanding of SEO, inbound marketing and content analytics.
• Excellent writing and editing skills, with a portfolio showcasing thought leadership and buyer journey content (eg reports, e-books, webinars, whitepaper, one-pagers, use cases)
• Experience working cross-functionally with sales, product marketing and growth teams to align content with business objectives.
• Strong knowledge of SEO principles, analytics tools (eg Google Analytics, SEMrush), and CMS tools (eg Webflow).
• A data-driven mindset, with the ability to translate insights into actionable improvements.
• Bonus: Experience with PR, employer branding and executive thought leadership content.
  
  

Why join us?

• Be a key contributor to FeedbackFruits’ mission to empower educators globally with best-in-class learning design.
• Take ownership of the content function and play a crucial role in high-impact projects that shape our growth.
• Join an international, passionate team committed to transforming education.
• Enjoy a flexible hybrid/remote role with ample opportunities for professional development.