Company Overview

Bynry is an innovative B2B SaaS company specializing in utility operations and management. Our flagship product, SMART360, provides comprehensive solutions for small and mid-sized utilities to streamline their processes. As part of our AI-first GTM approach, we are scaling our content creation engine to deliver highly targeted, persona-driven content.

Position Summary

As a Content Marketing Intern at Bynry, you will focus exclusively on creating high-quality, AI-assisted written content that fuels our outbound and inbound efforts. You’ll collaborate with internal teams to craft stories, blogs, customer case studies, and campaign emails — all tailored to resonate with utility buyers. You will not be responsible for publishing or distribution; your mission is to write and refine.

Location:

Position based in Pune, India (combination of remote work and in-office days)

Duration

6-month internship with immediate start date.

Responsibilities

• Content Creation & Writing:
• Research and write long-form and short-form content including blogs, customer stories, email sequences, and product explainers.
• Use AI tools (ChatGPT, Claude AI, GrammarlyGO) to generate, rewrite, and optimize content.
• Turn long-form content into snippets, quotes, and short posts for social media and outbound email use.
• Follow internal tone-of-voice guidelines and maintain content clarity, accuracy, and consistency.
• Collaborate with subject matter experts to transform raw inputs into structured, compelling narratives.
• Persona Alignment:
• Understand buyer personas such as Utility GMs, Finance Heads, and Tech Heads.
• Customize messaging and tone based on target persona and utility type (water, electric, gas).
• Quality Control:
• Self-review and AI-assisted editing to ensure high quality, grammar, and clarity.
• Work within established briefs and feedback loops.
  

Required Skills & Qualifications

• Strong written communication and storytelling skills.
• Curiosity and comfort working with AI writing tools.
• Ability to structure and simplify complex ideas.
• Attention to detail and grammar.
  
  

Preferred Skills & Qualifications

• Prior content writing experience (academic, blogging, freelance).
• Familiarity with utilities or B2B tech products.
• Exposure to tools like GrammarlyGO, ChatGPT, etc.
  
  

What We Offer

• Hands-on experience in modern, AI-first content creation.
• Insight into B2B SaaS marketing for the utility tech space.
• Mentorship from experienced GTM professionals.
• Clear focus area without burden of distribution or SEO.
• Opportunity to build a professional content portfolio.
  
  

Note: This is a paid internship.Skills: content design,blogs,b2b,storytelling,ai writing tools,writing,grammar,attention to detail,content marketing,content creation,written communication