Content Creator (Strategist) – Associate Level (1+ year experience)

Location Surabaya, Indonesia (on-site, Monday–Friday)

Compensation Competitive salary ＋ Performance bonus tied to content KPIs

About Miniletics

Miniletics is a premium Indonesian athletic-apparel start-up selling directly to consumers. Our mission is to inspire small, consistent progress for a better self. We work fast, think long term, and keep the workplace positive and fun, always with integrity and a growth mindset.

Role Purpose

You will own Miniletics’ storytelling engine end-to-end—from the first spark of an idea to the moment it hits the feed. Your copy, storyboards, and short-form edits will translate our brand values into content that audiences watch, share, and act on.

Candidate must be comfortable appearing on camera with full hair visible when wear and modeling our activewear.

Key Responsibilities

Strategic Planning

• Build a 3-month rolling content calendar aligned with campaign, product, and community goals.
• Define measurable objectives (reach, engagement, conversion assist).

Concept & Copy

• Develop social-first narratives, hooks, and captions in Bahasa Indonesia (concise English when needed).
• Craft scripts and shot lists for Reels/TikTok/YouTube Shorts.

Storyboard & Production Guidance

• Translate ideas into visual boards that designers and videographers can execute.
• Direct on-set or remote shoots to ensure brand consistency.

Editing

• Produce and polish short-form videos using CapCut or Adobe Premiere Pro.
• Add basic motion graphics, captions, and sound alignment.

On-Camera Delivery

• Host, voice-over, or appear in content segments when personality adds impact.

Performance Tracking

• Report weekly on KPI movement; iterate ideas based on insight and trend shifts.

Cross-Team Collaboration

• Partner with marketing, product, and community squads; bring feedback into the content loop.

Must-Have Qualifications

• 1+ year creating social content for a brand, media outlet, or agency.
• Proven portfolio: include at least three copywriting samples and two short-form videos you wrote or edited.
• Hands-on editing in CapCut or Adobe Premiere Pro.
• Working knowledge of TikTok, Instagram Reels, YouTube Shorts analytics.
• Strong verbal & written communication; comfortable presenting ideas to stakeholders.
• Confident on camera (hosting, interviewing, demoing).
• Cultural fit: loyalty, humility, growth mindset, always finishing what you start mentality.

Nice-to-Have

• Experience growing a personal or brand TikTok/IG account past 10 k followers.
• Background in fitness, wellness, or fashion storytelling.
• Basic motion-graphics or After Effects skills.

Why You’ll Love Working Here

• Impact from day one – your ideas will go live quickly, not stuck in layers of approval.
• Learning stipend – annual budget for courses or conferences.
• Performance bonus – tied to the KPIs you help us hit.
• Free yoga sessions
• Miniletics product allowance and discount

Apply Now in Linkedin

Or Send CV, portfolio link, and a 60-second self-intro video to [email protected]

Subject line: Content Creator (Strategist) – [Your Name]

Applications close 10 May 2025. Short-listed candidates will complete a creative assignment and interview.