Location: Malvern, PA
Salary: $110,000.00 USD Annually - $120,000.00 USD Annually
Description: Our client is currently seeking a Client Marketing Manager
Duties And Responsibilities
- Builds and manages a diverse team comprised of design, content, project management, and
marketing professionals, including third-party partners. Provides guidance, training and motivation to develop internal staff. Hires, evaluates, and counsels personnel. Establishes environment in which ideas and feedback are readily and frequently shared.
- Manages and leads team to develop marketing plans with specific objectives across multiple
client channels and segments. Understands needs and lifecycle of the company's target client to best create and execute on growth strategies.
- Sets strategy to create client balance growth and retention, including content creation and
curation, email campaigns, thought leadership and events, public relations, and partnerships.
Motivates team to innovate and experiment with strategies.
- Manages and effectively allocates marketing budget across client marketing strategies and
priorities. Optimizes spend based on goals and outcomes. Oversees and monitors approval on
client marketing materials, whether digital, printed, or verbal communications.
- Measures and reports on the performance of marketing strategies and assesses against
organizational goals. Seeks out ways to gain insight into market motivations.
- Develops and maintains a strong relationship with Business Development, Product Development, Client Services, and Research and Strategy leaders to drive shared goals, enable positioning and promotion of the company's services and products to key audiences, and keep internal stakeholders apprised of progress to goals.
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- Plays an active role as a member of the Leadership Group in driving and communicating with team around the company's strategic plan.
- Leads and participates in special business-wide projects as requested.
Qualifications
- Non-profit marketing management is required - specifically growing their marketing strategy
Reporting into C Suite - strong communication desired.
College degree or equivalent combination of training and experience.
- Prior work experience in marketing or communications and relevant Master’s degree preferred.
- Minimum of seven years of demonstrated marketing/communications experience in roles with
- progressive responsibility, including brand strategy, content development, and advertising.
- Minimum of three years demonstrated leadership experience.
- Experience working with a customer relationship management software, such as Salesforce.
- Experience working for or with nonprofit organizations or donor communities preferred.
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