Job Summary:

We are looking for a dynamic and strategic Channel Sales Manager to develop and manage relationships with key channel partners, and system integrators. In this role, you will be responsible for driving revenue growth through indirect sales channels, building joint go-to-market strategies, and ensuring partner success and satisfaction.

Key Responsibilities:

• Develop and execute the channel sales strategy to meet revenue and market expansion goals.
• Identify, recruit, and onboard new partners including VARs.
• Manage existing partner relationships, ensuring alignment with business goals and consistent engagement.
• Co-create business plans with partners and support them in lead generation, deal registration, and pipeline development.
• Coordinate with internal teams (sales, marketing, product, and support) to deliver training, tools, and resources that enable partner success.
• Track and analyze partner performance, providing regular reporting and insights to reporting manager
• Manage partner incentive programs, MDF (Market Development Funds), and joint marketing activities.
• Stay up to date with industry trends, competitor offerings, and market dynamics to provide strategic input.
• Represent the company at industry events, trade shows, and partner conferences.

Qualifications:

• Bachelor’s degree in Business, Marketing, or a related field; MBA is a plus.
• 5+ years of experience in channel sales, partner management, or indirect sales within a solution provider or technology company.
• Deep understanding of the IT solutions ecosystem, including cloud, SaaS, and enterprise software.
• Proven ability to build and manage high-performing partner relationships.
• Strong business acumen, negotiation skills, and strategic thinking.
• Excellent communication and presentation skills.
• Experience using CRM systems (e.g., Salesforce) and sales enablement tools.

Preferred Skills:

• Understanding of solution selling and value-based sales approaches.
• Experience working in multi-vendor or multi-product environments.