DMart - Avenue Supermarts Ltd

Category Manager - Private Label (FOOD)

Thane, MH, IN

27 days ago
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Summary

- Execution and category management for the FMCG private labels -Foods for both existing and new categories

- Identify opportunities for new categories and make detailed launch plans

- Drive the execution of new product development projects

- Interact with vendor to ensure OTIF launches

- Drive product quality sustenance & improvement

- Analyze market trends and competitive data to maximize revenue.

- Monitor the brand health measures - market share, consumer stickiness, geographic dispersion, etc.; identify gaps, areas of improvement to enable data-backed decision making

- Lead the product mix (pricing, SKU’s, distribution, pack graphics) and support product development team

- Work with packaging team on the packaging design development process in close coordination along with design agencies

- Work alongside consumer research team and agencies to better the customer/product understanding

- Work closely with operations teams to ensure superior in-store execution

This person will work closely work with multiple teams across the board:

- Internal - product development, quality, packaging development, consumer research, legal, supply chain, store operations

- External - packaging / design agencies, consumer research agencies

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