Description

About Norstella

At Norstella, our mission is simple: to help our clients bring life-saving therapies to market quicker—and help patients in need.

Founded in 2022, but with history going back to 1939, Norstella unites best-in-class brands to help clients navigate the complexities at each step of the drug development life cycle —and get the right treatments to the right patients at the right time.

Each Organization (Citeline, Evaluate, MMIT, Panalgo, The Dedham Group) Delivers Must-have Answers For Critical Strategic And Commercial Decision-making. Together, Via Our Market-leading Brands, We Help Our Clients

• Citeline – accelerate the drug development cycle
• Evaluate – bring the right drugs to market
• MMIT – identify barrier to patient access
• Panalgo – turn data into insight faster
• The Dedham Group – think strategically for specialty therapeutics
  
  
  

By combining the efforts of each organization under Norstella, we can offer an even wider breadth of expertise, cutting-edge data solutions and expert advisory services alongside advanced technologies such as real-world data, machine learning and predictive analytics.

As one of the largest global pharma intelligence solution providers, Norstella has a footprint across the globe with teams of experts delivering world class solutions in the USA, UK, The Netherlands, Japan, China and India.

Job Description

• Create, execute and analyse multi-channel campaigns based on a detailed brief from the demand generation marketing team
• Execute the CRM & multi-channel strategy across the vertical with the Oracle Eloqua and/or Hubspot Marketing Automation Platform
• Provide support and delivery for account based marketing (ABM) campaigns where required including:
• 1:1 and 1:few personalized campaigns with effort/spend/tactics aligned directly with sales and client services objectives
• Regional/customer-driven campaigns focusing on usage, onboarding, and loyalty 
• Target customers effectively and creatively by using demographic, personal and behavioural data 
• Use analytics tools & processes to review, adapt, test and evolve email, social channels and database performance vs KPIs to drive a higher conversion rate
• Review progress and report against key channel metrics and targets daily, weekly, monthly, and ad hoc, as required
  
  

Qualification

• Previous experience working in CRM & multi-channel campaign planning and execution, at an agency or for a client
• Experience working with a Marketing Automation Platform such as Eloqua or Hubspot (preferred)
• Experience of B2B marketing (although B2C experience will be considered) 
• A team player with strong project management skills and attention to details to ensure high
• quality across all marketing campaigns
• Experience of database marketing and an understanding of all aspects of the marketing mix
• Holistic understanding of marketing and the sales cycle within B2B sales 
• Highly organised, methodical and process-driven, demonstrating a drive to improve internal processes whenever possible 
• Ability to manage multiple projects at the same time in a fast-paced environment 
• Technically capable, excellent communicator and a desire to improve processes 
• Results-driven – ensure that marketing campaigns fulfil strategic goals and drive the required business results 
• Regular analysis, review and reporting on campaign performance against budgeted spend and targets, across all channels.
  
  
  

Our guiding principles for success at Norstella

01:  Bold, Passionate, Mission-First  

We have a lofty mission to Smooth Access to Life Saving Therapies and we will get there by being bold and passionate about the mission and our clients.  Our clients and the mission in what we are trying to accomplish must be in the forefront of our minds in everything we do.   

02:  Integrity, Truth, Reality 

We make promises that we can keep, and goals that push us to new heights.  Our integrity offers us the opportunity to learn and improve by being honest about what works and what doesn’t.  By being true to the data and producing realistic metrics, we are able to create plans and resources to achieve our goals.   

03:  Kindness, Empathy, Grace 

We will empathize with everyone's situation, provide positive and constructive feedback with kindness, and accept opportunities for improvement with grace and gratitude.  We use this principle across the organization to collaborate and build lines of open communication.   

04:  Resilience, Mettle, Perseverance 

We will persevere – even in difficult and challenging situations.  Our ability to recover from missteps and failures in a positive way will help us to be successful in our mission. 

05:  Humility, Gratitude, Learning 

We will be true learners by showing humility and gratitude in our work.  We recognize that the smartest person in the room is the one who is always listening, learning, and willing to shift their thinking.

Benefits

• Health Insurance
• Provident Fund
• Reimbursement of Certification Expenses
• Gratuity
• 24x7 Health Desk
  
  
  

Norstella is an equal opportunities employer and does not discriminate on the grounds of gender, sexual orientation, marital or civil partner status, pregnancy or maternity, gender reassignment, race, color, nationality, ethnic or national origin, religion or belief, disability or age. Our ethos is to respect and value people’s differences, to help everyone achieve more at work as well as in their personal lives so that they feel proud of the part they play in our success. We believe that all decisions about people at work should be based on the individual’s abilities, skills, performance and behavior and our business requirements. Norstella operates a zero tolerance policy to any form of discrimination, abuse or harassment.

Sometimes the best opportunities are hidden by self-doubt. We disqualify ourselves before we have the opportunity to be considered. Regardless of where you came from, how you identify, or the path that led you here- you are welcome. If you read this job description and feel passion and excitement, we’re just as excited about you.