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Cognizant
Business Intelligence Analyst
Heredia, Heredia, Costa Rica
9 days ago
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Summary
Job Summary
We are seeking a highly skilled Business Analyst with a proven track record of driving strategic decision-making through data-driven insights. Expertise in identifying business needs, translating them into actionable requirements, and facilitating cross-functional collaboration to deliver innovative solutions. The ideal candidate will have a great understanding of B2B businesses, intermediate knowledge in SQL and visualization tools such as Power BI and Tableau. This a remote opportunity for Costa Rica.
Responsibilities
Data Acquisition and Cleaning: Gather relevant customer data from various sources, including CRM systems, Salesloft, multiple data bases, and marketing campaigns, then cleaning and structuring it for model building.
Model Development: Use statistical techniques and machine learning algorithms to build predictive models that calculate the probability of a lead converting into a sale based on partner demographics, behavior patterns, and engagement metrics.
Model Validation and Optimization: Evaluate the accuracy of the propensity model using various metrics and continuously refining the model based on new data and performance insights.
Sales Team Integration: Communicate the model's predictions to PDMs and internal teams, providing insights into the most promising leads and provide sales strategies accordingly.
Collaborate with sales leadership and other stakeholders to understand business needs and translate them into actionable reporting and analysis.
Conduct ad-hoc analyses to answer specific business questions and provide data-driven recommendations.
Develop and implement data quality initiatives to ensure accuracy and consistency of sales data.
Automate reporting processes where possible to improve efficiency..
Develop and maintain propensity models to identify high-potential leads/Deals and optimize lead/ deal scoring.
Conduct in-depth analysis of the sales pipeline to identify bottlenecks, track key metrics (e.g., conversion rates, deal size, sales cycle length), and provide recommendations for improvement.
Develop and maintain pipeline dashboards and reports and provide regular reporting and analysis on sales performance to sales leadership.
Develop and implement processes and systems to track, monitor, and manage sales performance.
Define key performance indicators (KPIs) and create dashboards to visualize sales performance against targets.
Develop and maintain sales forecasting models using various techniques (e.g., time series analysis, regression analysis).
Analyze historical data, market trends, and other relevant factors to generate accurate sales forecasts.
Required Skills And Experience
Bachelor's degree in business administration, data science, information systems, or a related field
Minimum 5 years of experience working in Strategic Sales Data and Business Intelligence Analysis
Strong knowledge of Advance SQL and Data Visualization tools such as Power BI and Tableau
Experience on B2B companies is a plus
Ability to bring insights and present data using Google slides
Manage projects independently with little guidance
Excellent communication and interpersonal skills
Exceptional analytical and conceptual thinking skills
The ability to influence stakeholders and work closely with them to determine acceptable solutions
Ability to work independently and as part of a team
Experience with statistical modeling and forecasting techniques is a plus
Ability to build and maintain strong relationships with clients
Strong analytical and problem-solving skills.
Strong written and verbal communication skills
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