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Cognizant

Business Intelligence Analyst

Heredia, Heredia, Costa Rica

9 days ago
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Summary

Job Summary

We are seeking a highly skilled Business Analyst with a proven track record of driving strategic decision-making through data-driven insights. Expertise in identifying business needs, translating them into actionable requirements, and facilitating cross-functional collaboration to deliver innovative solutions. The ideal candidate will have a great understanding of B2B businesses, intermediate knowledge in SQL and visualization tools such as Power BI and Tableau. This a remote opportunity for Costa Rica.

Responsibilities

  • Data Acquisition and Cleaning: Gather relevant customer data from various sources, including CRM systems, Salesloft, multiple data bases, and marketing campaigns, then cleaning and structuring it for model building.
  • Model Development: Use statistical techniques and machine learning algorithms to build predictive models that calculate the probability of a lead converting into a sale based on partner demographics, behavior patterns, and engagement metrics.
  • Model Validation and Optimization: Evaluate the accuracy of the propensity model using various metrics and continuously refining the model based on new data and performance insights.
  • Sales Team Integration: Communicate the model's predictions to PDMs and internal teams, providing insights into the most promising leads and provide sales strategies accordingly.
  • Collaborate with sales leadership and other stakeholders to understand business needs and translate them into actionable reporting and analysis.
  • Conduct ad-hoc analyses to answer specific business questions and provide data-driven recommendations.
  • Develop and implement data quality initiatives to ensure accuracy and consistency of sales data.
  • Automate reporting processes where possible to improve efficiency..
  • Develop and maintain propensity models to identify high-potential leads/Deals and optimize lead/ deal scoring.
  • Conduct in-depth analysis of the sales pipeline to identify bottlenecks, track key metrics (e.g., conversion rates, deal size, sales cycle length), and provide recommendations for improvement.
  • Develop and maintain pipeline dashboards and reports and provide regular reporting and analysis on sales performance to sales leadership.
  • Develop and implement processes and systems to track, monitor, and manage sales performance.
  • Define key performance indicators (KPIs) and create dashboards to visualize sales performance against targets.
  • Develop and maintain sales forecasting models using various techniques (e.g., time series analysis, regression analysis).
  • Analyze historical data, market trends, and other relevant factors to generate accurate sales forecasts.

Required Skills And Experience

  • Bachelor's degree in business administration, data science, information systems, or a related field
  • Minimum 5 years of experience working in Strategic Sales Data and Business Intelligence Analysis
  • Strong knowledge of Advance SQL and Data Visualization tools such as Power BI and Tableau
  • Experience on B2B companies is a plus
  • Ability to bring insights and present data using Google slides
  • Manage projects independently with little guidance
  • Excellent communication and interpersonal skills
  • Exceptional analytical and conceptual thinking skills
  • The ability to influence stakeholders and work closely with them to determine acceptable solutions
  • Ability to work independently and as part of a team
  • Experience with statistical modeling and forecasting techniques is a plus
  • Ability to build and maintain strong relationships with clients
  • Strong analytical and problem-solving skills.
  • Strong written and verbal communication skills

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