Tetra Trust Company is Canada’s first qualified custodian for digital assets and is on a mission to unlock the digital asset industry for institutional investors. Founded in 2019 to meet the growing need for institutional custody in Canada, Tetra’s vision is to grow into a full-service financial platform and infrastructure provider for the digital asset space.

Tetra provides a solution to one of the last remaining problems preventing institutional adoption of the digital asset industry—custody. Tetra is a rapidly growing, well-funded company. You’ll be afforded all the benefits of joining a larger company with the flexibility and independence to grow Tetra into a world class company.

Tetra Trust is looking for a Business Development Representative (BDR) to join our team. Reporting to the Head of Business Relationships & Sales, the BDR will be responsible for driving revenue growth through direct sales efforts, building strategic client relationships, and executing the business development strategy. You will be a key player in expanding the company’s customer base, identifying new opportunities, and ensuring long-term partnerships. This role requires a mix of sales leadership, client-facing experience, and the ability to execute effective sales strategies. You will work closely with cross-functional teams (including product, engineering and operations) to ensure that the company meets its growth targets while maintaining a focus on customer satisfaction and relationship-building.

Tetra is a fast paced start up ready to capitalize on the growing market of digital assets. We offer a competitive salary, stock options, and benefits.

This role is based in Toronto with a structured hybrid work model of at least 3 days in the office per week. This role requires a full-time office work model during the first month for training.

Key Responsibilities

1. Lead Generation & Prospecting

2. Client Engagement & Outreach

3. Sales Support & Collaboration

4. Market Intelligence

5. CRM Management & Reporting

6. Event Participation & Networking

7. Compliance Awareness

What we are looking for

Education: Bachelor’s degree in Business, Finance, Marketing, or a related field.

Experience:

• 1-2 + years of combined experience in business development, sales, or client acquisition within the institutional financial sector, FinTech/ software, crypto, or blockchain industries.
• Familiarity with the crypto ecosystem, blockchain technology, digital currencies, and decentralized finance (DeFi).

Skills & Competencies:

• Self-starter with the ability to work independently and as a part of the team.
• Strong communication and negotiation skills with the ability to influence stakeholders and close deals effectively.
• Ability to manage and prioritize multiple sales opportunities and clients simultaneously.
• High level of business acumen, with the ability to analyze market trends, customer needs, and competitors.
• Experience working in a fast-paced, high-growth startup environment.
• Experience working with institutional clients, such as banks, asset managers, or hedge funds.

Technical Skills:

• Proficient in CRM tools (e.g., Salesforce, HubSpot), sales intelligence (ZoomInfo, Apollo, etc.) and sales analytics software.
• Ability to originate prospecting lists, segment outreach data and report on conversion and response rates.
• Familiarity with digital marketing strategies, lead generation, and sales funnel optimization.

Why choose Tetra

• Exciting Industry: Be part of a rapidly growing company at the forefront of financial innovation. Hands-on Role: You will have a direct impact on the company’s growth by leading sales efforts and developing new client relationships.
• Career Growth: As a key member of the team, you’ll have the opportunity to grow your career within a fast-paced, expanding company.
• Competitive Compensation: We offer a competitive salary, performance-based incentives, equity options, and a comprehensive benefits package.