PURPOSE: Manage the day to day sales and marketing activities for Caring Transitions. Develop long term network referral sources. Develop short and long term marketing strategies. Serve as the main point of contact with referral sources and suspects/prospects. Work closely with our team to identify and analyze prospect needs and wants. Communicate with prospects to identify and structure goals. Take increasing responsibility for the sales and closing process. Improve and expand the Caring Transitions business through innovation, implementation, documentation and quantification of our marketing processes.
MAJOR RESPONSIBILITY AREAS
Develop relationships with networking and referral source partners through regular meetings, phone calls and electronic communications
Manage and improve lead generation, assist in converting leads to sales
Coordinate and lead prospect meetings with a prepared agenda
Sell service packages that meet the needs, wants and objectives of senior clients
Schedule and present at trade shows, public education events, and networking events
Work with management and Marketing Support Specialist to originate content and success stories for business communications, social media, referral partners, public education, and media relations
Develop and implement marketing plans, including product positioning, campaign strategies, and market strategy insights
Understand, discover and leverage strategic business opportunities and partnerships
Schedule and manage marketing tactics and activities utilizing cross-functional project management and social media tools
Maintain effective internal communications regarding marketing functions and activities. This is a hybrid role. You will work with the owner at their office but will require local travel and ability to work remote.
CORE COMPETENCIES
Respect and appreciation for aged and elderly clients
Exceptional customer service skills
High integrity, honest and ethical
Willingness to be led and coached while also helping and inspiring others
Passionate desire to make a difference and contribute to the team
Social orientation, high energy, enthusiasm, warmth, humor
Convincing, magnetic, optimistic
Strong listening skills, organizational and time management skills, and attention to detail
Proficiency in Microsoft productivity tools such as Word, Excel and PowerPoint
Experience using project management and social media software platforms
ENTRY QUALIFICATIONS
Prefer relevant experience in marketing with proven success
Demonstrated ability to learn sales skills
Proactive self-starter with the ability to work independently; strong ability to set priorities, solve problems, and be resourceful under pressure
Excellent written and spoken English communication skills
Our Mission: Caring Transitions of West Austin is to be the most trusted and compassionate national provider of relocation, downsizing, and liquidation services to aging clients and their loved ones as they transition through various life stages, providing peace of mind. Having personally experienced the challenges of caring for her parents during difficult health issues, Veronique is deeply committed to easing these transitions for others. In 2019, when her father had a massive stroke, she moved him closer to her but did not have the support services of Caring Transitions. This personal journey has fueled her dedication to making these transitions smoother and less painful for others.
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