Squirrel Media Technologies LTD is a leading Public Relations (PR) management software purpose-built for the African media landscape. We offer a powerful suite of PR solutions that help communication and media professionals connect directly with journalists across the continent, streamlining story placement, media outreach, and newsroom collaboration.

As we embark on an exciting phase of growth, we are seeking a highly motivated and experienced Business Development Manager to lead our growth team and drive our expansion across Africa. This is a unique opportunity to shape the future of PR technology adoption in a rapidly evolving market.

About the Role

This is a senior growth-focused role that requires a strong understanding of the PR and communication ecosystem in Africa, including the tools, behaviours, and industry trends that shape it. You will be responsible for identifying, developing, and closing business opportunities, while also nurturing client relationships and converting inactive users into active, long-term customers.

The ideal candidate will be a self-starter, highly persuasive, and comfortable engaging with C-suite executives, agency leaders, and decision-makers in the media, marketing, and corporate sectors.

You will report directly to the CEO and work closely with marketing, product, and customer success teams to translate market insights into actionable growth strategies.

Key Responsibilities

• Identify, pursue, and close new business opportunities across Africa’s PR, media, and communication sectors.
• Develop strategic relationships with communication executives, PR agencies, media organisations, and corporate teams.
• Drive the conversion of dormant or inactive subscriptions into paid, active users through outreach and strategic engagement.
• Design and implement outreach plans and lead generation strategies to expand SquirrelPR’s footprint in high-priority markets.
• Represent SquirrelPR in industry forums, conferences, and key B2B engagements as a credible voice on PR technology.
• Collaborate with the product and marketing teams to ensure offerings are aligned with client needs and industry expectations.
• Maintain accurate sales records, forecasting, and performance tracking.
• Provide feedback on market trends and customer needs to help shape future product and service offerings.

What We're Looking For

• Proven experience in business development or sales leadership within the communications, PR, martech, or SaaS industries, preferably with an Africa-wide outlook.
• Deep understanding of the media and PR industry in Africa, including key players, challenges, and opportunities.
• Familiarity with PR software tools, media databases, newsroom engagement, CRM systems and digital communication platforms.
• Excellent interpersonal skills, with the confidence and presence to engage C-level executives and decision-makers.
• A keen understanding of the psychology of operators within the media and communication industry and their specific needs related to PR tools.
• Strong communication, negotiation and presentation skills, both written and verbal, are non-negotiable.
• A bold, energetic, and outgoing personality, with the ability to build and sustain long-term client relationships.
• Strong networking abilities and established connections within the African PR and communication ecosystem are highly advantageous.
• Results-driven mindset with a strong track record of closing deals and meeting revenue targets.
• Fluency in English is essential; proficiency in French is a plus.
• Bachelor's degree in Business, Marketing, Communications, or a related field.

What You Will Get

In addition to a competitive remuneration package, the role offers:

• Opportunities for continental travel
• A fully remote work structure
• A chance to join a fast-growing startup with a growing footprint across Africa
• The opportunity to work directly with the founders and shape the future of a platform that is redefining PR in Africa.

We encourage ambitious and driven individuals who are passionate about the African PR and communication ecosystem to apply. If you’re eager to contribute to the growth of an innovative technology solution, please send your CV and cover letter to [email protected].