📢 We’re Hiring! – Brand & Product Category Manager

Are you passionate about leading product strategies, launching successful innovations, and driving brand growth? Join us as a Brand & Product Category Manager and play a key role in shaping our product portfolio and delivering market-winning solutions.

Key Responsibilities:

• Develop and execute brand and product strategies aligned with company objectives.
• Lead product category planning, including pricing and positioning strategies.
• Manage Product Portfolio growth and collaborate with cross-functional teams to develop and enhance products that meet consumer needs.
• Plan and manage new product launches, oversee Product Life Cycle from launch to phase-out.
• Design communication strategies tailored to each marketing channel (Online & Offline).
• Manage and optimize marketing budgets for maximum impact.
• Track marketing campaign performance and analyze data to improve future initiatives.

Qualifications:

• Education: Bachelor’s degree or higher in Marketing, Business Administration, or a related field.
• Marketing Experience: 7–10 years in marketing with at least 3 years in a leadership role, especially in product or category management.
• NPD Expertise: Hands-on experience in market research, product development, launch strategy, and cross-functional collaboration.
• Skills: Strategic and analytical mindset, strong leadership, excellent communication, and in-depth knowledge of NPD and brand management.
• Additional: Expertise in consumer behavior analysis, brand development, and budget management. Experience working with external partners and agencies is a plus.