Company Description

Founded in Surat, the heart of India’s textile industry, Leemboodi has emerged as one of the country's leading multi-brand fashion houses, known for its quality, affordability, and customer-first approach. Leemboodi aims to simplify everyday fashion for modern Indian women through a portfolio of trusted, performance-driven brands. The company’s growth is sustained by operational efficiency, customer trust, and product consistency, expanding across metros and deeper Bharat markets. With a dedicated team, agile infrastructure, and data-backed design processes, Leemboodi continues to scale sustainably while expanding categories to create lasting value for customers in India and beyond.

Role Description

This is a full-time on-site role for a Brand Manager, located in Surat. Responsibilities are,

• craft brand tone, storytelling, and visual identity (packaging, logos, communication).
• Develop short- and long-term brand vision for product categories.
• Drive promotional campaigns across digital marketplaces.
• Own influencer or creator collaborations for brand building.
• Analyze customer feedback, reviews, and returns for product improvement.
• Monitor competitor brands, pricing, and positioning.
• Work with the analytics team to assess sell-through, ASP, and margin data.
• Track KPIs: NPS, repeat rate, brand search volume, return %, ASP uplift, etc.
• Maintain packaging and brand presentation standards.
• Ensure a consistent brand voice across all customer touchpoints.

Qualifications

• Experience in Brand Management, Marketing, and Strategy Development
• Excellent Communication, Leadership, and Project Management skills
• Ability to work effectively in a fast-paced, dynamic environment
• Experience in the fashion industry is a plus
• Bachelor's degree in Marketing, mass communication.