Key Responsibilities:

• Market Research & Analysis

• Stay updated on the latest trends in branding and digital marketing in Korea to keep the brand competitive.
• Conduct market research and competitor analysis to identify growth opportunities and ways to differentiate the brand.

• Design & Creation of Visuals

• Create content and visuals for local Korea social media, website, app, banners, etc.
• Run A/B tests on ad creatives, landing pages, and audience targeting to optimize campaign performance.

• Project Management & Campaign Execution

• Assist in developing, executing, and optimizing performance marketing strategies across channels like Google Ads, Facebook Ads, Instagram, Kakao, Naver, Tiktok and more.
• Support the management of digital campaigns, including planning, execution, tracking, and reporting.
• Identify opportunities to scale campaigns and reach new audiences while maintaining cost-efficiency.
• Use analytics tools to interpret data, gain insights, and adjust strategies in real-time to improve results.

Requirements:

• Able to join by the end of February or early March 2025 (ASAP)
• Based in Korea (flexible depending on circumstances).
• A portfolio showcasing social content or visual assets is a plus.
• Bachelor’s degree in Marketing, Business, Media, Design, or a related field (Design major preferred, but not mandatory).
• Creative mindset with the ability to produce content and visuals quickly, including reels and videos.
• Good understanding of current fashion trends and preferences among consumers in Korea.
• Proficiency in Photoshop, Illustrator, and Canva.
• No hardship in using both English and Korean (written and spoken).
• Intermediate to advanced copywriting experience.
• Prior experience in performance marketing or digital marketing.
• Proficiency in Excel or Google Sheets for data analysis and reporting.

What You'll Do:

• Keep social media content relevant and up-to-date, ensuring it aligns with global and local brand/product information.
• Design and produce fast-paced, creative content for social media, websites, and apps.
• Help optimize brand websites and apps to improve user engagement and experience.
• Contribute to the planning and execution of events to drive brand awareness and audience engagement.
• Collaborate with external partners (creative agencies, event organizers) and internal teams to ensure alignment and maximize impact.
• Work closely with the Head of Marketing to ensure smooth execution of campaigns and projects.