Do you get excited about turning creative partnerships into real-world impact? Love the idea of shaping campaigns that span markets, teams, and timelines? Then keep reading—we’ve got just the role for you.

We’re on the hunt for a Brand Activation & Partnerships Manager with a sharp eye for detail, a flair for storytelling, and a passion for building meaningful brand moments. This is a hybrid role where you’ll work across markets, channels, and departments—playing a key part in both our trade marketing initiatives and our co-branded partnerships. If you love turning big ideas into even bigger impact, keep reading.

What You’ll Do

🛍 Country Marketing Execution

• Support the rollout of multi-channel campaigns across global markets (think: DACH, UK, France, Spain, Italy, Scandinavia, Benelux, Baltics, US, China).
• Adapt global assets to fit local market needs—respecting culture, context, and retail realities.
• Work closely with regional sales and marketing teams to localize strategy and make sure we’re speaking the right language (sometimes literally).
• Help organize events, pop-ups, trade shows, and other real-life moments that bring the brand to life.
• Monitor campaign performance and partnerships across markets—spot the insights, share the learnings, and help us do it even better next time.
• Track seasonal trade marketing activity and support our retail partners with engaging, on-brand promotions.
• Collaborate with internal teams (creative, e-comm, product, operations) to keep everything aligned and on time.
  
  

🤝 Commercial Partnerships Marketing

• Own the day-to-day on co-branded products and licensing partnerships—from planning and asset coordination to post-launch reporting.
• Act as the bridge between internal teams and external partners to keep campaigns aligned, creative, and cohesive.
• Coordinate timelines and marketing deliverables for collabs that get people talking (and shopping).
• Ensure every touchpoint—from product to campaign—is true to the collab’s concept and our brand’s voice.
• Manage agency relationships and production partners tied to partnership campaigns.
• Help run internal briefing processes and keep everything moving forward, on track, and beautifully executed.
  
  

What We’re Looking For

• 2–4 years of experience in marketing—ideally in lifestyle, fashion, or consumer goods.
• A solid multitasker and project juggler. You’re comfortable in spreadsheets and brainstorms.
• Experience working cross-functionally and partnering with external stakeholders.
• Familiarity with marketing platforms and tools (CMS, analytics, project management software, email platforms, etc.).
• Fluent in English. (Extra languages? Big plus.)
• Proactive, creative, hands-on—and not afraid to roll up your sleeves.
• A team player with a passion for bringing brands together and making ideas happen.
  
  

If this sounds like your kind of challenge, and you’re ready to help us shape the future of happy partnerships—let’s talk. 💛🧦

Happy Socks aims to spread happiness by turning an everyday essential into a colorful design piece. The business is built on foundations of rigid quality standards, craftsmanship and creativity that are transferred into the products by a talented team of creatives. The products feature endless variations of models and designs, using a broad spectrum of color combinations and original patterns.