SkillLabs

Branch Manager - Retail Branch Banking

Punjab, IN

9 days ago
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Summary

In this profile you will manage the assigned branch & run it as a profit centre by managing the revenues & operations as per the compliances. Handle branch operations & work on per client revenue by targeting TPP X-selling, Liability Acquisition.

Required Candidate Profile

Prior experience as branch manager will be an add on. Rich experience in client acquisition, portfolio management, compliance management & team handling.

Job Role And Responsibilities

  • Responsible for the administration and efficient daily operation of a full service branch office, including lending, product sales, customer service, and security and safety in accordance with the Bank's objectives
  • Enhance and contribute in the growth of the company through Business Development
  • Provision of a superior level of customer relations and promotion of the sales and service culture through coaching, guidance and staff motivation
  • Achieve individual and branch sales goals through new business sales, referrals and retention of account relationship
  • Maintain AOP (Annual Operating Plan) for the financial year i.e. to prepare and track product (liability, assets and fees) wise
  • Weekly/monthly reviews for outbound and as well as for inbound sales
  • Prepare and review monthly activity calendar of outbound activities for RM,BSM/SOs on a weekly basis.
  • Ensure proper on-boarding of all new customers acquired
  • Cross-sell of products with new and as well as with existing customers
  • Conduct daily morning huddles to discuss daily plan and agenda for employees
  • Track inflow and outflow of reports (like account closures, account opening, Fixed Deposit renewals/closures etc.) and thus, daily business generation
  • Maintain customer relationship through sourcing and on-boarding process
  • Monitor DSR (Daily Sales report) on a regular basis
  • Manage leads through CRM (software used for entering the generated leads)
  • Segment the customer within the catchments of the branch to increase the Journal-Ledger base of the branch
  • Capability building and manpower management
  • Mentor/Guide new joinees as well as existing branch employees
  • Brief employees on their role and expectations from them
  • Provide timely feedback to employees on a regular basis (structured feedback)
  • Conduct workshops and training programs for the employees

Deliverables

Achieve incremental targets for CASA, Fixed Deposits and loans, and achieve fee in terms of Mutual Funds, Gold etc.

Maintain a healthy asset and liability book i.e., Journal Ledger growth

Customer Service

  • Manage key branch relationships
  • Ensure wait time within permissible limits as per segmental service approach
  • Achieve customer service index scores target
  • Ensuring no escalations at branch and complaint handling

Compliance And Risk Management

  • Ensure operations, risk control and process adherence at branches
  • Ensure RBI audits, inspections
  • Maintain branch audit scores

Branch Profitability

  • Ensure Growth in NII (Net Interest Income) for branch
  • Increase fee income
  • Ensure OPEX optimization (to reduce operational cost)
  • Manage cost of cash holding at branch

Brand Administration

  • Adhere to standardized branch guidelines
  • Upkeep and maintain the branch (spic and span adherence to FIVE S norms)
  • Ensure availability of necessary infrastructure in branch

Skills And Competencies

  • Analytical Skills
  • Good Communication Skills
  • Knowledge and understanding of banking products and services
  • Strong network within and outside the branch
  • Current-Account Knowledge
  • Team handling skills

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