About DrinkPrime:

DrinkPrime is on a mission to make safe drinking water accessible and affordable to every household in India. What started as a response to unreliable water quality has grown into a tech-first, subscription-based water purifier solution that’s changing the way India drinks water. Backed by leading VCs and visionary angels, we’re building a brand that doesn’t just solve a problem but creates a movement. Join us, and help bring that movement to life.

Job Summary:

We’re looking for creative and passionate folks who eat, drink and breathe content. You will be tasked with enhancing DrinkPrime’s brand presence through a solid, insight-led social media & content strategy. This role requires a strong understanding of how social media platforms work, as well as a deep curiosity for customer focused insights. Bonus points if the camera loves you! You will be working with an in-house team of brand managers and content creators as part of the Brand Marketing team.

Roles & Responsibilities:

• Assist in developing a video-led content strategy for DrinkPrime’s social media to enhance brand recall, recognition, and engagement.
• End-to-end creative ideation, script writing and content creation for Instagram & YouTube, while ensuring consistent brand messaging and alignment to business objectives.
• Collaborate with brand strategists, producers, designers, freelancers and external agencies to bring your ideas to life.
• Monitor, analyze & report performance using social media insights, analytics tools, and industry benchmarks to optimize future efforts.
• Collaborate cross-functionally with customer-facing teams to ensure consistency in brand voice & messaging
• Stay updated on trends, audience behavior, and innovations to keep DrinkPrime at the forefront of content marketing.
  
  
  

Pre-requisites

• 3+ years of experience managing social media & creating content for a brand/influencer, with a proven track record.
• Strong creative ideation with the ability to conceptualize engaging content & brand campaigns.
• Experience in agency coordination, influencer marketing, or community building is a plus.
• Excellent project management skills with the ability to juggle multiple campaigns simultaneously.
• MBA in Marketing or relevant field preferred.