Job Description: Associate Manager - E Commerce Specialist

About The Company

OktoBuzz is a Mumbai based Digital Marketing Agency working with premier clients like Amazon.in - Westland Publishing (Authors like Amish Tripathi, Chetan Bhagat, Ashwin Sanghi), Hamleys India, Norton India, Forbes India, CNBC Tv18, Crossword, Hockey World Cup 2018, Simon and Schuster, Satva India and the US and more. We build digital go-to-market strategy for clients with focus on brilliant creativity combined with a deep understanding of consumer behavior on social platforms. Parallel to this is expertise in performance driven ad planning with strong pedigree in attribution based campaign planning and execution.

Know more about us at www.oktobuzz.com

Location: Andheri (E)

Responsibilities

• Develop and implement comprehensive B2C marketing campaigns across various platforms, including Google Ads, Meta Ads, Snapchat Ads, YouTube Ads, Amazon ads, Flipkart and other e-commerce channels. (Experience with hands-on campaign management is a must!)
• Collaborate with vendors from e-commerce and quick commerce websites to maximize reach and effectiveness. (Building strong vendor relationships is key!)
• Optimize product listings on platforms like Amazon, Nykaa, Myntra and other e-commerce and quick commerce channels to improve search ranking and conversion rates. (Knowledge of SEO best practices is a plus!)
• Leverage web analytics tools like GA4, GTM, Shopify etc., to track campaign performance, gain customer insights, and optimize marketing strategies. (Data analysis skills are essential!)
• Stay up-to-date on the latest B2C marketing trends and technologies to ensure our campaigns remain competitive. (A passion for continuous learning is crucial!)
  
  

Work Experience

3-4 years of experience

Skills Required

Marketing & Advertising:

• Paid Advertising Management: Hands-on experience with creating, managing, and optimizing advertising campaigns on platforms like Google Ads, Meta Ads, Snapchat Ads, YouTube Ads, Amazon ads, Flipkart and other e-commerce channels.
• Vendor Management: Ability to build and manage relationships with vendors from e-commerce and quick commerce websites.
  
  

SEO & Listing Optimization

• Search Engine Optimization (SEO): Understanding of Ecommerce SEO best practices, particularly for product listings on platforms like Amazon, Nykaa, Myntra and other e-commerce and quick commerce channels.
• Listing Optimization: Knowledge of how to optimize product listings for improved search ranking and conversion rates.
  
  

Web Analytics & Data Analysis

• Web Analytics Tools: Proficiency in using web analytics tools like Google Analytics 4 (GA4), Google Tag Manager (GTM), Shopify etc. Familiarity with other tools is a plus.
• Data Analysis: Strong analytical skills to interpret data from web analytics tools, gain customer insights, and optimize marketing strategies.
  
  

Additional Skills

• Communication & Collaboration: Excellent communication and collaboration skills to work effectively with internal teams and external vendors.
• Creativity & Data-driven Approach: A blend of creativity for developing engaging campaigns and a data-driven approach for optimization.
  
  

Qualification

Graduate in any stream.