IMEA (India, Middle East, Africa)

India

LIXIL INDIA PVT LTD

Employee Assignment

Not remote

Full Time

10 June 2025

Job Title: Digital Marketing Manager – GROHE & American Standard Brands

Location: Gurgaon

Experience: Minimum 5 years in Digital Marketing

Job Summary

Seeking a experienced Digital Marketing Manager to lead and execute digital marketing strategies for the Lixil India (Brands - GROHE and American Standard). The ideal candidate will be responsible for managing all digital touchpoints including social media, website, hyperlocal Google campaigns, demand generation, and e-commerce marketing. This role requires a strategic thinker with hands-on expertise in driving brand awareness, customer engagement, and online sales growth through innovative and data-

Key Responsibilities

• Develop, implement, and manage comprehensive digital marketing campaigns across social media, website, Google hyperlocal campaigns, demand generation, and e-commerce platforms to drive brand growth and customer acquisition.
• Plan and execute initiatives to increase traffic and engagement on GROHE and American Standard websites, ensuring alignment with global HQ directives and local market needs.
• Manage and optimize social media presence across platforms (Facebook, Instagram, LinkedIn, etc.), creating localized content and community engagement strategies.
• Design and run hyperlocal Google Ads campaigns targeting specific geographic areas to boost local demand and store visits.
• Lead demand generation efforts through multi-channel campaigns including email marketing, paid advertising, SEO/SEM, and content marketing to generate qualified leads and drive conversions.
• Oversee e-commerce marketing activities, including product promotions, conversion rate optimization, and customer journey enhancement on digital sales platforms.
• Collaborate with creative teams, agencies, and internal stakeholders to develop landing pages, promotional materials, and digital assets that align with brand guidelines.
• Monitor, analyze, and report on campaign performance using analytics tools (Google Analytics, ad platforms), optimizing spend and strategies based on data insights.
• Stay updated with the latest digital marketing trends and technologies to continuously improve campaign effectiveness and customer experience.
• Manage budgets, timelines, and resources efficiently to meet marketing goals and KPIs.
  
  

Required Qualifications And Skills

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• Minimum 5 years of proven experience in digital marketing, preferably with consumer brands or in the home improvement/fixtures industry.
• Strong expertise in social media management, Google Ads (including hyperlocal targeting), SEO/SEM, email marketing, and demand generation.
• Experience managing websites and e-commerce platforms with knowledge of CMS, UX principles, and conversion optimization.
• Proficient in digital analytics tools such as Google Analytics, Google Ads Manager, and social media insights.
• Solid understanding of HTML, CSS, and basic web technologies to liaise effectively with developers.
• Excellent project management skills with the ability to handle multiple campaigns and deadlines simultaneously.
• Strong analytical mindset with the ability to interpret data and translate insights into actionable strategies.
• Exceptional communication and interpersonal skills to work collaboratively across teams and with external partners.
• Creative thinker with a passion for innovation and continuous learning in the digital marketing space.
  
  

Preferred Qualifications

• Experience working with international/global brand teams and adapting campaigns for local markets.
• Familiarity with marketing automation tools and CRM platforms.
• Knowledge of video content production and editing tools.
• Previous experience in managing marketing for premium or lifestyle brands.
  
  

Reporting To

Leader of Marketing