Associate Director/Director – Sales

Location: Gurugram

We are looking for a dynamic, high-performing Director – Sales to join our team. This leadership role is pivotal in driving advertising sales strategy, building strong client relationships, and accelerating revenue growth. The ideal candidate will have a sharp commercial mindset, a deep understanding of the ad tech ecosystem, and a proven ability to hunt for new business while nurturing existing accounts.

Key Responsibilities

• Own and drive Affle’s media and platform sales to advertisers, agencies, and e-commerce/app clients, with a strong focus on programmatic and performance-driven campaigns.
• Develop and execute comprehensive sales strategies aligned with business goals.
• Lead client acquisition efforts across performance and lead-generation campaigns.
• Build and sustain long-term client relationships, understanding their needs and offering customized advertising solutions.
• Manage the end-to-end sales cycle — from prospecting and pitching to closing deals and post-sale engagement.
• Optimize programmatic sales efforts, ensuring high ROI and performance.
• Collaborate with ad exchanges, DSPs, SSPs, and other ecosystem partners to enhance campaign reach and efficiency.
• Track and analyze campaign and sales metrics to identify trends, opportunities, and areas for improvement.
• Partner with internal teams (marketing, legal, finance, etc.) to develop impactful pitches, ensure deal compliance, and drive campaign execution.
• Prepare reports for leadership on revenue, forecasts, and challenges.
• Own the ad sales budget and implement cost-effective strategies to maximize revenue.
• Stay updated on industry trends, competitive landscape, and emerging technologies to remain ahead of the curve.
• Regularly gather client feedback to enhance offerings and improve client satisfaction.
  
  

Required Skills & Experience:

• MBA from a Tier 1 Institute.
• 8+ years of experience in digital advertising sales with a strong track record of meeting or exceeding targets.
• Deep understanding of AdTech, programmatic advertising, mobile/performance marketing, and related terminologies.
• Strong experience managing DSPs, SSPs, and retargeting campaigns.
• Exceptional communication, presentation, and negotiation skills.
• Proven leadership abilities with experience managing high-performing sales teams.
• Analytical mindset with a passion for data-driven decision-making.
• Ability to thrive in a fast-paced, agile, and collaborative work environment.
  
  

About Affle

Affle is a global technology company with a proprietary consumer intelligence platform that delivers consumer engagement, acquisitions, and transactions through relevant mobile advertising. Our platform enhances marketing ROI through contextual mobile ads and by reducing digital ad fraud.

While our Consumer Platform powers measurable mobile advertising for online & offline brands, our Enterprise Platform enables offline businesses to go digital via app development, O2O commerce enablement, and customer data solutions.

Affle India successfully completed its IPO on August 8, 2019 and is listed on BSE (542752) and NSE (AFFLE). Affle Holdings (Singapore) is our promoter and includes marquee investors like Microsoft and Bennett Coleman & Company Ltd. (BCCL).

For more details, visit: www.affle.com