Assistant Manager - Media Relations

Note:

• For any queries, please reach out to us on +91 9599914516.
• How to apply? Please do so via LinkedIn or email us directly on [email protected]

ABOUT THE ROLE

Position: Assistant Manager - Media Relations

Place: Delhi

About us

Founded in 2017, ON PURPOSE exists to use the power of communications to drive social change in India. It works with clients and organizations in 5 broad areas: Climate Action, Public Health, Education, Gender and Tech4Good. 

The Culture We Proudly Offer

More than words. ON PURPOSE has been at the forefront of defining what a progressive workplace looks like. Our focus on building a safe and welcoming workplace for all has led us to innovate with policies like ‘6 days of paid leave for all menstruating employees’; 12 weeks of parental leave for all non-birthing people and a fixed lunch hour that is mentioned in our signatures. We also have a team of ‘D&I Ke Gunde’ who are trained to help us challenge our biases and create a more inclusive workplace. Don’t just take our word for it - in 2024, ON PURPOSE won ‘Diversity Champion Award’ at ICCO Global Awards, ‘Best Asia-Pacific Midsize Agency to Work For’ at PRovoke Media, Best ‘Agency of the Year, Mid-Sized’ at ET Kaleido Awards and ‘Social Impact & Policy Communication Agency of the Year’ at PRMoment.in. We’ve only just begun and would love to have you part of our growing tribe of people committed to social change.

Your Roles and Responsibilities

• Manage day to day client servicing tasks, be responsive to client needs and execute PR plans and extend support to your team members 
• Take ownership of following and delivering on all standard operating procedures (daily and weekly coverage reports, month-end reports, event reports, MOM, WIP etc.), while strictly adhering to the timelines 
• Prepare and distribute press releases in media and follow-up for coverage
• Address inquiries from the media and other external parties to generate visibility for clients
• Track media coverage, and follow industry trends
• Develop and nurture relationships with relevant media; day-to-day contact with the media to pitch stories and generate coverage
• Proactively identify opportunities for clients on their own 
• Take a brief from a client, assess and recommend media opportunities
• Track media movements, event participation and speaker opportunities for clients
• Be able to advise clients and the team on the latest trends in media
• Prepare first draft of pitch notes, opinion articles, press releases, case studies, quotes, reports, etc. in a timely manner
• Handle press conferences, media invites, attendance, and follow-ups
• Collate and report media coverage, monthly reports and coverage dossiers to the client along with analysis and recommendations on next steps
• Be able to put together research and ideas for proposals and pitches

How We’d Expect You To Split Your Time

Very thoughtfully, but here’s an indicative split as a guide:

• Media Relations: 50%
• Client Relationship Management: 40%
• New Business Development: 10%

What You’ll Need (must haves for the role)

• 5 years’ relevant work experience in sectors like renewable energy, climate tech, climate change and environment, sustainability and impact investing 
• Proficiency in drafting all communication formats like articles, press releases, pitch documents, monthly reports and coverage dossiers 
• Experience of successfully managing client events (press conferences, media briefings, interactions and follow-ups at national and regional level) 
• Excellent communication skills in English both oral and written

What Would Be Nice to Have

• Master’s degree in Journalism/ Mass Communications/ Public Affairs/ Public Relations
• Experience managing large account portfolios
• Ability to integrate media relations into PR plans
• Freshly brewed coffee-making skills. But don't worry; we won't judge you for it.

What You Can Expect From Us

• A safe, yet challenging work environment: As a high-growth company, our team members are regularly tasked with taking on more responsibility than you would typically get at a larger, more established organisation. 
• An investment in growth and learning: We’re bringing the best of communication techniques to solve some of India’s most troubling social issues. You’ll learn and grow with us. 
• A space to make your own: if you have the talent, ambition and willingness to learn, you’ll most definitely find your own space in communications that you can own and hone.

ON PURPOSE is an equal opportunity employer and considers applicants for all positions without regard to race, color, religion or belief, sex, age, national origin, citizenship status, marital status, military/veteran status, genetic information, sexual orientation, gender identity, physical or mental disability.

Industry Recognition

• Best Culture of the Year - Campaign India, 2025, 2023, 2022
• Best Diversity & Inclusion Company of the Year - Campaign India, 2025, 2022 
• PR Team of the Year - Campaign India, 2025, 2022, 2021, 2020 & 2019
• Best Organisation for Women Empowerment - Women Achievers Summit, 2024, 2023, 2022 & 2021
• Championing Diversity Award - ICCO Global Awards, 2024
• Best Asia-Pacific Mid-size Agency to Work For - PRovoke Media, 2024 
• Agency of the Year, Mid-Sized, ET Kaleido Awards, 2024
• Social Impact & Policy Communication Agency of the Year - PRMoment.in, 2024 & 2023
• Fastest Growing Consultancy in India - Provoke Media, 2023
• Mid-Size Agency of the Year - Agency Reporter, 2022
• Fastest Growing & Rising Consultancy of the Year, IPRCCA, 2021 & 2020
• Agency of the Year, Rising - ET Brand Equity, Kaleido Awards, 2021 & 2020
• Diversity Campaign Winner - Women Leading Change, Campaign India 2022
• Top 5 (Small) Best Consultancies to Work With across Asia-Pacific, Provoke Media, 2022, 2020 & 2019
• PR Consultancy of the Year (Small) & Emerging Consultancy of the Year, Fulcrum Awards, 2022, 2021, 2020 & 2018

Social Media Handles:

• Website: http://www.onpurposeconsulting.in/
• Instagram: https://www.instagram.com/onpurposecomms/
• LinkedIn: https://www.linkedin.com/company/on-purpose-comms/
• Twitter: https://twitter.com/onpurposecomms

Interested folks may share their resume on [email protected]