We are looking for an experienced Digital Marketing professional with a strong background in advertising and digital marketing campaigns. This role involves developing and executing content strategies across a diverse range of digital platforms, including the University’s content hub, social media channels, campaign landing pages, emails, nurture communications and the Deakin University website.  

Key Responsibilities: 

• Ideate, develop, and produce high-quality content tailored for various digital channels, ensuring alignment with marketing objectives and audience engagement goals. 
• Brief, create, and optimise content to enhance conversion rates and personalise messaging for different audience segments. 
• Oversee the development, production, and writing of content for multiple assets, including websites, microsites, social media, email marketing, blogs, mobile applications, and digital activations. 
• Analyse content marketing performance data, generate reports, and recommend improvements to optimise campaign effectiveness. 
• Ensure all content adheres to Deakin’s brand guidelines, audience blueprint, and editorial style guide, maintaining consistency in style, quality, and tone of voice. 

Key Considerations: 

• A university degree in communications, media, journalism, professional writing, marketing, business, or public relations, with relevant 3+ years of experience in digital marketing. 
• Proven expertise in advertising, corporate communications, and digital marketing campaigns, with a deep understanding of content strategy and multi-platform execution.  
• Demonstrated copywriting and editing skills, with experience in coordinating publications, scripting, content creation and a keen eye for grammar and editorial standards. 
• Strong understanding of the digital media landscape and content requirements for different media channels. 
• A collaborative mindset with the ability to work effectively within a team, adapt to different working styles, and take ownership of projects independently.