Job Title: Assistant Manager – Digital Mktg., Social & Web

Location: Gurugram, India (In-Office)

Experience: 5+ years

Role Overview:

We are looking for a highly driven and detail-oriented Assistant Manager – social media & Website Management with hands-on SEO experience to lead the execution and optimization of our digital presence (website/social). This role is ideal for someone who understands how to engage audiences through content, manage a content-rich website, and drive qualified traffic through SEO best practices. You’ll play a key role in enhancing our brand visibility, user experience, and lead generation through strategic digital initiatives.

Key Responsibilities:

1.Social Media Strategy & Execution (30%)

• Develop and manage a monthly content calendar across platforms including Instagram, LinkedIn, Facebook, and Twitter, aligned with brand campaigns and product launches.
• Design and write engaging, platform-specific content (captions, reels, carousels, stories, etc.) to drive engagement and community growth.
• Analyze performance metrics (engagement rate, reach, impressions, CTR) using Meta Business Suite, LinkedIn Analytics, and adjust strategy accordingly.
• Collaborate with the design team to produce visually consistent assets in line with brand guidelines.
• Stay ahead of trends, platform algorithm changes, and competitor activity to recommend tactical shifts.

2.Website Content & CMS Management (25%)

• Own the daily operations of the website (WordPress), including uploading content, updating banners, and refreshing product/service pages.
• Work with internal teams and external developers to ensure fast load times, mobile responsiveness, and minimal downtime.
• Coordinate landing page creation for digital campaigns, ensuring optimized layout and clear CTAs.
• Perform routine content audits to ensure outdated or underperforming pages are updated or removed.

3.Search Engine Optimization (20%)

• Conduct keyword research using SEMrush, Ahrefs, or Uber suggest and apply findings to content development and site structure.
• Implement on-page SEO updates including metadata, internal linking, and schema markup.
• Track keyword rankings, traffic sources, bounce rates, and conversion funnels using Google Analytics 4 and Google Search Console.
• Collaborate with content writers to publish regular, SEO-optimized blog articles and product pages.
• Build backlinks through outreach, guest posting, and directory submissions.

4.Digital Campaign Management & Optimization (25%)

• Plan and execute digital marketing campaigns across paid and organic channels (Google Ads, Meta Ads, LinkedIn).
• Define KPIs and campaign goals in collaboration with the larger marketing team.
• Monitor performance metrics including CTR, CPL, ROAS, and adjust creatives, targeting, or budget accordingly.
• A/B test landing pages, creatives, and ad copies to maximize performance.
• Create post-campaign analysis reports and recommend improvements for future campaigns.

Required Skills & Qualifications:

• Bachelor's or master's degree in marketing, Mass Communication, Digital Media, or related field.
• 5+ years of professional experience in:
• Social media management and analytics
• Website content management using CMS platforms (WordPress preferred)
• SEO (on-page and technical)
• Strong command of tools: Google Analytics 4, Google Search Console, WordPress, SEMrush or Ahrefs, Meta Business Suite, Canva or Adobe tools.
• Excellent command of English, both written and verbal, with experience writing or editing content.
• Highly organized, self-motivated, and able to manage multiple campaigns and deadlines simultaneously.

Preferred Qualifications:

• Google Analytics or HubSpot Certification
• Basic HTML/CSS understanding
• Experience in performance marketing or paid campaigns (Meta Ads, Google Ads)