Assistant Director for Marketing & Promotions Benefits of working at VCU All full-time university staff are eligible for VCU's robust benefits package that includes: comprehensive health benefits, paid annual and holiday leave granted up front, generous tuition benefit, retirement planning and savings options, tax-deferred annuity and cash match programs, employee discounts, well-being resources, abundant opportunities for career development and advancement, and more. Learn more about VCU's benefits here. Job Code 13221 Recruitment Pool All Applicants Posting Number req7365 Unit Athletics MBU Department Athletics Department Website Link https://vcuathletics.com/index.aspx Location VCU Address 907 Floyd Ave, Richmond, VA 23284 USA Duties & Responsibilities VCU Athletics is seeking an energetic, professional Assistant Director for Marketing & Promotions. Summary: The Assistant Director for Marketing & Promotions works closely with all facets of game day event planning and implementation. Reporting to the Assistant AD for Marketing & Promotions, the Assistant Director's efforts will support VCU's Division I intercollegiate athletic programs, including Women's Basketball and Baseball, as well as the overall VCU Athletics brand. Typical Duties Marketing & Promotions ●Overseeing all marketing responsibilities of select sports, including Women's Basketball and Baseball; ●Developing and implementing marketing plans, promotional schedules and ticket sales campaigns as well as all aspects of game presentation (scripts, promotions, entertainment, etc.); ●Establish effective on-campus marketing efforts aimed at increasing student attendance; ●Coordinate VCU Athletics' presence at community events in and around the city of Richmond; ●Assist with coordination of various athletics department communications; and ●Assistance with social media. Game Day Experience ●Overseeing the Junior Rowdy Rams Kids Club; ●Coordinating and managing mascot appearances; ●Assist with various game day presentation duties for Men's Basketball; and ●Assistance with band/spirit squad coordination. Qualifications Preferred Qualifications ●Experience working in a marketing office of a professional or intercollegiate sports program/ franchise; ●Advanced degree; ●Demonstrated experience in a marketing agency or in-house shop, with traffic coordination preferred; and ●Experience managing social media. Minimum Qualifications ●Undergraduate degree, preferably in marketing, mass communications or related field or an equivalent combination of education and related experience; ●Project management and organizational skills; ●Working knowledge of the creative process, graphic and web design, and production capabilities; ●Strong ability to provide effective direction in managing the flow of work; ●Ability to handle multiple projects and prioritize deadlines in a fast-paced environment; ●Ability to work independently and as part of a team; ●Knowledge of marketing principles; ●A professional demeanor; ●Resourceful and solution oriented; ●Creative ability; ●Ability to use MS Office Suite, Adobe Creative Suite, Basecamp or similar project management software; ●Strong verbal and written communications skills; and ●Demonstrated experience working in and fostering a diverse faculty, staff, and student environment or commitment to do so as a staff member at VCU. FLSA University Employee Job FTE 1 Exemption Status Exempt Restricted Position No E-Class UF - University Employee FT Job Category University Employee ORP Eligible No Salary Range up to $45,000 Compensation Type Salaried Target Hire Date 6/25/2025 Contact Information for Candidates Grace Blevins [email protected] Documents Needed to Apply resume, references