Pedro is a fashion brand designed to empower the effortless confidence of a modern style maven with effortless essentials. By relating, refining and reinventing, we create updated essentials to celebrate individualism that transcends time or gender. Since our inception in 2006, we have launched both men’s & women’s collection of footwear and accessories that extends beyond our 109 global stores to an online shopping experience at pedroshoes.com

Our modern-day collection continues to inspire 19 countries across Asia Pacific, the Middle East and the United States of America .

RESPONSIBILITIES

Brand Connector

• Identify and establish strategic external partnerships (influencer, collectives, artists etc.) to collaborate on creating assets with Brand Communications team

Content Strategy and Planning

• Develop and execute a content strategy that aligns with brand objectives, seasonal campaigns, and product launches.
• Identify storytelling opportunities to build brand identity and strengthen community engagement.
• Plan and manage the content calendar to ensure timely delivery of high-quality assets.

Content Creation & Curation

• Oversee the production of engaging content, including social media posts, blog articles, newsletters, videos, and campaign visuals.
• Collaborate with designers, photographers, videographers, and stylists to create visually compelling narratives.
• Ensure all content reflects the brand’s aesthetic, tone of voice, and messaging guidelines.

Social Media & Digital Marketing

• Manage and optimize content for various platforms (Instagram, TikTok, YouTube, website, etc.), ensuring consistency across all channels.
• Work with the marketing team to amplify content through paid media, influencer partnerships, and collaborations.
• Monitor trends, competitor content, and audience behavior to refine strategies and stay ahead in the fashion industry.

SEO & Performance Analysis

• Implement SEO best practices to improve content discoverability and organic traffic.
• Track content performance using analytics tools, providing insights and recommendations for continuous improvement.
• Conduct A/B testing on content formats, headlines, and visuals to enhance engagement and conversion rates.

Cross-functional Collaboration

• Work closely with product, e-commerce, and PR teams to align messaging and storytelling across all touchpoints.
• Support fashion shows, launches, and activations by creating pre-event buzz and post-event content recaps

Budget Management & Other Adhoc Duties

• Review content budget allocations and expenses closely with producers
• Project yearly creative budget needs according to business needs
• Support the team with any ad-hoc projects assigned by superior

REQUIREMENTS

• Creative, Communications or Marketing Degree or related disciplines
• Preferable with at least 6 years’ experience in the fashion industry
• Proficient in copy writing, and full of inspirations and creative juice
• Pleasant disposition with excellent interpersonal skills
• Organized and detail oriented
• Interest in luxury/fashion, art and design