At Cargills, we are not just a Company; we are a cornerstone of Sri Lanka's vibrant economy. With a heritage spanning over 180 years, we have continuously evolved to become a leading force in multiple industries, including Retail, FMCG, Restaurants, Financial Services, Agribusiness, Cinemas, Hospitality, and Real Estate. Built on a strong foundation of values and ethics, we have spread our reach across Sri Lanka, with investments and operations that touch the lives of millions of consumers, farmers, and entrepreneurs on a daily basis. We are committed to leveraging technology to enhance operational excellence, create sustainable markets, and foster employment opportunities, all whilst actively engaging in initiatives that uplift communities and protect the environment to build a brighter future for all.

Unlock your potential & join us as an Area Sales Manager!

Job Role:

• Drive sustainable business growth by consistently meeting or exceeding sales targets.
• Lead, motivate, and supervise the sales team to achieve sales targets and objectives.
• Develop and implement sales plans, strategies, and tactics to penetrate the General Trade market effectively.
• Identify new business opportunities and channels for growth within the assigned territory.
• Manage and nurture relationships with distributors, and retailers to ensure product availability and visibility in the market.
• Conduct regular meetings and performance reviews with distributors to assess and improve their performance.
• Utilize sales force automation tools and systems to streamline processes, track sales activities, and generate insightful reports for management review.
• Collaborate cross-functionally with marketing, supply chain, and other departments to ensure alignment and support for sales initiatives.
• Stay updated on market trends, competitor activities, and customer preferences to anticipate opportunities and challenges.
• Provide weekly/monthly reports & updates to the Management.
• Ensure compliance with Company policies, procedures, and ethical standards at all times.
• Any other tasks/projects as requested by the Management.

Candidate Requirements:

• Passionate about Sri Lanka; you're committed to making a positive impact for our Country and its people.
• Minimum educational requirement: passed GCE O/Ls; professional qualification from SLIM, higher national diploma from a recognized/ related institution are preferred.
• Minimum experience of 8 years in general trade sales preferably in FMCG. (Fast-Moving Consumer Goods)
• Excellent communication skills in English and Sinhala/Tamil languages. (Trilingual is a plus)
• Good IT literacy skills (MS Office package & Microsoft 365 applications)
• Strong leadership and team management skills with the ability to inspire and motivate others.
• Excellent pitching, negotiation, and interpersonal skills.
• Experience in managing distributors and channel partners in the Sri Lankan market.
• Proficiency in sales force automation tools/software.
• Analytical mindset with the ability to interpret data, identify trends, and make informed decisions.
• Results-oriented with a track record of achieving and exceeding sales targets.
• Ability to thrive in a fast-paced and dynamic environment.
• Having a network of relevant industry contacts/distributors would be a plus.
• Willing to travel continuously for field work, to any part of the island & should be able to work in any part of the island as well.
• Areas we are looking for : Eastern Province & Western Province for Food & Beverage, Confectionery & Dairy sector.
• Embody our Values: Customer Centric, Accountable, Respect, Green, Innovative, Love, Lead & Serve the Nation.