Fortune 500

App Store & Platform Marketing Specialist

New York, NY, US

17 days ago
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Summary

Manager - App Store & Platform Marketing Specialist

Location: Hybrid - New York, NY or Secaucus, NJ


Responsibilities:

  • Support the Partnerships Lead and Acquisition Team Leader with all aspects of campaign management, including implementation, creative production and trafficking, campaign optimizations, budget pacing, and reporting across owned and institutional media.
  • Manage platform marketing creative development including production, translations and copy creation through to delivery and execution.
  • Oversee App Store Optimization strategy implementation and planning of the testing roadmap to improve app store conversion rates.
  • Develop and iterate on custom product page testing for DTC initiatives to drive user acquisition and engagement.
  • Contribute and inform marketing briefs for direct to consumer initiatives based on platform marketing opportunities.
  • Partner with cross-functional stakeholders (e.g. Paid Media, product marketing, content) to ensure ASO best practices and recommendation are implemented at all stages of development.
  • Develop and foster strong relationships with app store and platform partners to increase on platform store presence.
  • Monitor app store marketing performance and keyword rankings using analytic tracking tools to provide insights to both internal and external stakeholders.
  • Support integrations between app marketing and mobile measurement tools to develop stronger performance analysis.
  • Assist in the preparation and delivery of partner business reviews for key internal and external stakeholders.
  • Conduct industry trend research relating to best practices and the latest product and services to identify potential opportunities to scale performance.


Qualifications:

  • 3-5+ years of digital marketing experience with knowledge of paid media.
  • Heavy experience with creative production and trafficking.
  • ASO experience a plus.
  • Ability to thrive in an ambiguous, fast-paced setting without ready made processes.
  • Strong collaboration skills, must be able to work effectively within a matrixed organization to influence and drive results with key business partners.
  • High level of accuracy and attention to detail, particularly with complex campaign set ups across multiple languages and regions.
  • Experience with direct response campaigns and basic understanding of digital marketing ecosystems.
  • Proficient with Microsoft Suite (Outlook, Excel, PowerPoint, SharePoint).
  • Excellent written and presentation skills.
  • BA/BS required.

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