JOB DESCRIPTION:

As a PPC Senior Analyst, you will build, manage and optimize paid marketing campaigns using Google & Facebook, and will work towards meeting client goals and objectives.

Location: Work from office (Bengaluru)

Contract Term: 3 Months

RESPONSIBILITIES:

• Define and execute online marketing campaigns across multiple channels such as Search, Display, Re-marketing & Social
• Build out, analyze and constantly improve performance on campaigns through optimizing account/campaign structure, bid & budget optimization and constant ad & landing page testing.
• Understand & master tools such as – Google Ad Words & Bing interface, Adwords Editor, Bing Editor, Facebook Ads, Google Analytics, Omniture, Semrush etc.
• Build expertize in organizing data for analysis using Excel & PowerPoint (Performance Analysis, Client Dashboards, Monthly Plans etc.)
• Draw inferences from data and test hypothesis using statistical techniques
• Define and implement routine reports (weekly / monthly)
• Provide detailed monthly and quarterly results overviews to clients
• Participate and support in delivering results and presentations to clients
• Learn and adopt PPC frameworks for performance optimization.
• Stay abreast of current trends and best practices in PPC marketing – new channels, features, methods of analysis

DESIRED SKILLS:

• Strong proficiency in Excel
• Knowledge in Statistical techniques will be an added advantage
• Strong written & verbal communication skills
• Ability to work in a fast paced environment – should excel with minimal supervision
• Excellent attention to detail