Job Title- Analyst-Reporting & QA

Location- New Delhi
 

About the Role:

We are looking for a highly skilled Analyst- Reporting & QA with a deep understanding of digital and mobile media to join our Reporting and QA team. This role will focus on enabling our clients to meet their media goals by ensuring data accuracy and delivering actionable insights into media performance through our reporting tools. The ideal candidate will have strong technical skills, be detail-oriented, and have experience in digital/mobile media attribution and reporting.

Core Responsibilities:

• ETL & Data Automation: Use Matillion to streamline data processes, ensuring efficient and reliable data integration across all reporting systems.
• Data Quality Assurance: Verify and validate data accuracy within Power BI dashboards, proactively identifying and addressing discrepancies to maintain high data integrity.
• Dashboard Development: Build, maintain, and optimize Power BI dashboards to deliver real-time insights that help clients understand the performance of their digital and mobile media campaigns.
• Media Performance Insights: Collaborate closely with media teams to interpret data, uncover trends and provide actionable insights that support clients in optimizing their media investments.
• Industry Expertise: Gain and apply in-depth knowledge of digital and mobile media, attribution models, and reporting frameworks to deliver valuable perspectives on media performance.
• Tools & Platforms Expertise: Utilize tools such as GA4, platform reporting systems, first-party data analytics, and mobile measurement partners (MMPs) to support comprehensive media insights for clients.
• Data Analysis and Measurement: Knowledge of incrementality measurement methodologies and the ability to apply these concepts to evaluate the effectiveness of marketing campaigns. Strong understanding of various marketing attribution models and experience with relevant tools and platforms.
• Agency Experience: Prior experience working on the agency side, with a strong understanding of agency workflows and client service.
• Analysis and Communication: Communicate attribution and incrementality insights to clients in a clear and concise manner, demonstrating the value of agency services.

Qualifications and Experience:

• Education: Bachelor’s degree, preferably in Computer Science, Marketing, or a related field.
• Experience: 3-4 years in a similar role, with substantial exposure to data analysis, reporting, and the digital/mobile media landscape.
• Technical Skills: Proficiency in ETL tools (preferably Matillion), Power BI, and data quality control.
• Industry Knowledge: Understanding of digital and mobile media, with familiarity in attribution, reporting practices, and performance metrics.
• Analytical Skills: Skilled in interpreting complex data, generating actionable insights, and presenting findings effectively to non-technical stakeholders.
• Communication: Excellent communicator with a proven ability to collaborate effectively across cross-functional teams and with clients.
• Tools & Platforms: Proficiency in GA4, platform reporting, first-party data analysis, and mobile measurement partners (MMPs).

Desired Skills:

• Background in a media agency environment.
• Familiarity with cloud-based data platforms (e.g., AWS, Redshift).
• Familiarity with advanced analytics and data visualization tools beyond Power BI.
• Strong collaboration skills and the ability to work independently.