Job Title : Adobe Analytics Developer

Mode of work : Hybrid

Experience : Min 4 yrs

Job Location : Bangalore/Chennai

Joining timeframe : Immediate joiners only

Role and Responsibilities :

We are seeking a highly skilled Adobe Analytics/Launch implementation and data practitioner to join our team and play a pivotal role in transforming raw data into actionable insights. The ideal candidate will have a strong foundation in data analysis, a keen eye for detail, and a passion for uncovering hidden trends and patterns.

This Lead Analyst will be hands on Adobe Analytics developer working with different databases, data sources. Needs to be comfortable with implementation and reporting and cover ‘what if’ scenarios with given variables.

Implement Adobe Analytics tags, 3rd party marketing pixels (e.g., Bing, Google Floodlight, Facebook/Meta) and tool integrations (e.g., Invoca, Kickfire, OneTrust, TrustArc and other cookie consent management tools).

What you'll be doing

• Proficiently understand customer requirement by conducting Measurement Strategy and convert it into Business Requirement Document and Solution Design Reference.
• Work with project managers, team members, stakeholders, and understanding their needs.
• Troubleshoot data issues, validate result sets
• Build high quality data collection mechanism, identify areas of friction and address business issues and opportunities
• Staying up to date with the latest Analytics trends and best practices to excel in this role.

Accountabilities:

• Translate Product Requirements into interactive insights: Collaborate closely with team members to understand their business objectives and translate them into highly detail oriented documents.
• Data Extraction and Integration: Integrate and collate data from various sources and effectively join and map unrelated datasets to create a comprehensive view.
• Metric Calculation and Documentation: Clearly explain and document the methodology and business rules used to calculate key metrics.
• Data Governance: Adhere to data governance standards and best practices to maintain data Investigate and resolve: Adobe Analytics reporting issues related to tagging.
• Extensive knowledge of Adobe Analytics traffic and conversion variables and success events
• Partner with internal AEM developers to update data layer, HTML, CSS and JavaScript.
• Work with Adobe Client Care to troubleshoot and resolve issues with the Adobe Analytics.
• Be the subject matter expert in the implementation of Adobe Analytics and Adobe Launch/Adobe Experience Platform Data Collection.

Essential Skills/Experience

• Minimum of 4 years’ experience working in a role associated with implementation, data collection, reporting and insights along with data management.
• Strong proficiency in understanding data
• Excellent problem-solving, thinking and analytical skills.
• Ability to work independently and as part of a team Strong communication and interpersonal skills. Experience with data visualization tools (Tableau, Power BI, Looker) will be a huge advantage
• Knowledge of industry standards and trends.
• Experience working in a fast-paced, agile environment.
• Knowledge in implementation of Tealium, Google Analytics will be added advantage
• Work Experience with Jira and Figma tools will be a plus.
• Experience with implementing Adobe Web SDK
• Experience with debugger tools such as Charles, Observepoint, etc.
• Deep knowledge of digital marketing across social, display, and programmatic platforms
• Excellent interpersonal and collaboration skills

Desirable Skills/Experience

• Bachelor’s degree in computer science, Statistics and commerce, Mathematics, or a related field.
• Proven experience as a Data Insights Analyst, Business Intelligence Developer or a similar role